Social Media Marketing Specialist
Zahaa Chopra
Mumbai, Maharashtra, India1h agovia LinkedIn
About the Role
The Social Media Marketing Specialist is a full-time, on-site role based in Tardeo, Mumbai. This role is responsible for planning, creating, and publishing engaging content across key social media platforms, aligned with the brand’s voice and marketing goals.
Key Responsibilities
- Planning, creating, and publishing engaging content across key social media platforms.
- Executing social media marketing activities from start to finish.
- Shooting content.
- Editing content.
- Writing captions.
- Coordinating visuals.
- Monitoring performance metrics.
- Optimizing campaigns for reach and engagement.
- Interacting with followers.
- Responding to comments and messages.
- Supporting influencer collaborations and digital campaigns.
- Assisting with campaign shoots and behind-the-scenes content.
Requirements & Tech Stack
- Social Media Marketing
- Digital Marketing
- Experience executing platform-specific campaigns.
- Ability to shoot content.
- Ability to edit content.
- Prior experience in graphic designing, video editing, and image editing.
- Ability to create and manage Social Media Content Creation, including copy, visual briefs, and storytelling aligned with brand guidelines.
- Foundational knowledge of Marketing principles, audience targeting, and brand positioning.
- Experience using social media analytics tools to track performance and optimize content and campaigns.
- Ability to work on-site in Mumbai in a fast-paced environment, managing multiple platforms and deadlines.
Qualifications
- Excellent Communication skills, including clear written and verbal communication and professional online interaction.
- Prior experience in fashion, lifestyle, or consumer brands is an advantage.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.