Social Media Manager

MicDrop! Advertising

About the Role

This is a full-time, on-site position based in Bhilai.

Key Responsibilities

• Plan, create, and publish engaging content across multiple social media platforms.
• Ensure consistency with brand voice and campaign objectives.
• Manage social media calendars.
• Monitor performance metrics.
• Optimize content and posting strategies.
• Respond to audience interactions in a timely, professional manner.
• Collaborate with design, copy, and account teams to develop integrated campaigns.
• Support ongoing brand initiatives.
• Stay updated on social media trends and best practices.
• Report on campaign performance and recommend improvements to enhance reach, engagement, and conversions.

Requirements & Tech Stack

• Social Media Marketing
• Social Media Optimization (SMO)
• Content Strategy
• Content Writing
• Communication Skills
• Familiarity with social media analytics tools and platform insights (e.g., Meta, LinkedIn, Instagram, YouTube).
• Ability to manage multiple campaigns, prioritize tasks, and meet deadlines in a fast-paced environment.
• Knowledge of digital marketing fundamentals.
• Understanding of current social media trends and best practices.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field, or equivalent practical experience.
• Prior experience in a social media, digital marketing, or content-focused role; agency experience is an advantage.