Product Marketing Specialist

Vervotech, A Constellation Inc Company

About the Role

The Product Marketing Specialist is a full-time, on-site role based in Pune City. This role focuses on positioning and promoting Vervotech’s products, including Vervotech Mapping and Profit Maximizer, to drive adoption and growth.

Key Responsibilities

• Develop product messaging and value propositions.
• Collaborate with product management to understand feature updates.
• Translate technical capabilities into clear, customer-focused materials.
• Plan and execute go-to-market campaigns.
• Support sales enablement with presentations and collateral.
• Conduct market and competitive research to refine targeting and pricing.
• Work closely with cross-functional teams to gather feedback.
• Measure campaign performance.
• Continuously improve product communication and market presence.

Requirements & Tech Stack

• Strong Market Research skills, including competitive analysis and customer insights gathering.
• Effective Communication skills, covering written, verbal, and presentation abilities for technical and non-technical audiences.
• Go-to-Market Strategy skills, including launch planning, segmentation, and messaging development.
• Sales-related skills, such as sales enablement, collaboration with sales teams, and understanding of sales funnels.
• Product Management-related skills, including familiarity with product lifecycles, feature prioritization, and translating customer needs into product requirements.
• Experience in B2B SaaS or travel-tech industries is beneficial.
• Strong analytical abilities.
• Comfort with data-driven decision-making.
• Basic proficiency with marketing and CRM tools is preferred.

Qualifications

• A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is desirable.