Customer aquisation associate

About the Role

The Customer Acquisition Associate is the first point of contact for prospective customers, responsible for generating new business leads, understanding customer requirements, qualifying prospects, arranging meetings, and supporting the sales team in converting leads into business opportunities. The role focuses on B2B customer acquisition for industrial waterproofing, epoxy flooring, PU flooring, protective coatings, construction chemicals, and related services.

Key Responsibilities

• Lead Generation

• Generate new business leads through outbound calling, existing customer databases, IndiaMART, Justdial, Sulekha, LinkedIn, Google business directories, website enquiries, WhatsApp, email, references, contractor networks, architect/consultant networks, exhibitions, events, project databases, and market research.

• Identify potential B2B customers and initiate contact.

• Introduce Weather Fighter and its relevant products/services.

• Generate qualified enquiries for the sales and technical team.

• Outbound Calling

• Make regular outbound calls to potential customers including industries, factories, builders, contractors, architects, consultants, purchase teams, facility managers, project managers, and other relevant decision-makers.

• Introduce the company professionally.

• Understand customer requirements through appropriate questions.

• Identify upcoming or ongoing projects.

• Explain the company's relevant services.

• Generate interest and arrange further discussions.

• Maintain professional telephone etiquette and follow approved company calling processes.

• Customer Requirement Identification

• Understand customer requirements related to:

• Industrial Waterproofing

• Epoxy Flooring

• PU Flooring

• Industrial Flooring

• Protective Coatings

• Anti-Corrosive Coatings

• Heat-Insulation Coatings

• Fire-Retardant Coatings

• Electrical Insulation Coatings

• Construction Chemicals

• Waterproofing Chemicals & Membranes

• Sealants

• Epoxy Grouts

• Tile Adhesives

• Customized Coating Solutions

• Collect basic information regarding: type of requirement, project location, project stage, approximate area/quantity, expected timeline, customer/company details, decision-maker details, current supplier (if applicable), and expected next action.

• Lead Qualification

• Evaluate leads based on: customer, company name, contact person, designation, mobile number, email ID, location, industry, requirement, product/service required, project type, project location, requirement quantity/area, project stage, expected purchase timeline, opportunity budget/potential value, decision-maker, contractor/consultant involvement, and probability of conversion.

• Transfer only relevant and properly qualified leads to the concerned sales/technical team.

• Appointment Generation

• Schedule meetings between customers and the sales/technical team.

• Arrange site visits where required.

• Confirm appointments with customers.

• Share complete customer and project information with the concerned executive.

• Follow up after meetings and record meeting outcomes in CRM.

• Schedule the next follow-up/action.

• Lead Follow-Up

• Follow up with all qualified leads according to the defined schedule via calls, WhatsApp, or email.

• Track project timelines.

• Reconnect with future prospects when projects become active.

• Reactivate old and inactive leads.

• Ensure no qualified lead is neglected.

• Escalate high-potential leads to the reporting manager.

• Customer Database Management

• Create and maintain an accurate customer database.

• Research potential companies and decision-makers.

• Collect relevant contact information.

• Categorize prospects according to city, industry, customer type, project type, requirement, and lead status.

• Remove duplicate or irrelevant records.

• Continuously expand the prospect database.

• CRM Management

• Enter every new lead into CRM.

• Update customer details, record calls and conversations, record requirements, update lead status, enter next follow-up date, record appointments, update meeting/site-visit information, maintain accurate lead sources, update transferred leads, and maintain daily CRM discipline.

• Sales Team Coordination

• Transfer qualified leads to the appropriate sales executive, providing complete customer and project information.

• Coordinate meetings and site visits.

• Share customer requirements with the technical team.

• Follow up with the sales team regarding lead progress and ensure proper handover of every qualified opportunity.

• Support the sales team with additional customer information when required.

• Market & Project Research

• Identify potential construction and industrial projects.

• Search for companies requiring industrial flooring, waterproofing, coatings, or construction chemicals.

• Identify relevant contractors, builders, architects, and consultants.

• Collect basic project information.

• Add potential projects to the CRM/database.

• Share promising opportunities with the reporting manager.

• Customer Relationship Development

• Maintain professional relationships with industrial companies, builders, contractors, architects, consultants, facility managers, purchase departments, project managers, dealers and distributors, and applicators to create long-term business relationships and future sales opportunities.

• Daily Work Responsibilities

• Morning: Review new leads, review pending follow-ups, prepare daily calling plan, prioritize high-potential leads.

• During Working Hours: Outbound calls, lead generation, customer qualification, appointment generation, follow-ups, database research, customer communication, CRM updates, coordination with sales/technical teams.

• End of Day: Update CRM, complete pending follow-ups, update lead status, submit daily activity report, prepare the next day's follow-up plan.

Key Performance Indicators (KPIs)

• Lead Generation: Number of new leads generated, number of qualified leads, lead quality, new companies identified.
• Calling: Daily outbound calls, connected calls, meaningful conversations, follow-up calls.
• Customer Acquisition: Qualified opportunities generated, new customer meetings, site visits generated, sales opportunities created.
• Conversion Support: Lead-to-qualified-lead conversion, appointment-to-opportunity conversion, opportunities converted to sales.
• CRM: Daily CRM updates, accurate customer data, follow-up discipline, reporting accuracy.

Qualifications

• Graduate in any discipline; BBA / B.Com / BA / B.Sc. or equivalent qualification preferred.
• Diploma/degree in Civil Engineering or a technical field will be an advantage.
• Freshers may also be considered if they demonstrate strong communication skills, confidence, willingness to learn, and a target-oriented approach.

Requirements & Tech Stack

• Skills:
• Communication: Good verbal communication, professional telephone etiquette, basic email and WhatsApp communication, ability to speak confidently with customers.
• Sales: Lead generation, prospecting, customer qualification, follow-up, appointment setting, relationship building, basic convincing skills.
• Computer: Basic MS Excel, MS Word, Email, CRM/software, Internet research, WhatsApp Business, basic data entry.
• Personal Attributes: Energetic, confident, proactive, target-oriented, good at communication, persistent with follow-ups, customer-focused, organized, self-motivated, comfortable with outbound calling, willing to learn, able to handle rejection positively, responsible for daily reporting.
• Experience:
• Preferred Experience: 02 years in telecalling, customer acquisition, B2B sales, lead generation, business development, inside sales.
• Experience in construction chemicals, building materials, waterproofing, flooring, paints & coatings will be an advantage.
• Other: Strong communication ability, positive attitude, customer-handling skills, disciplined follow-up approach, willingness to work towards measurable targets, ability to identify genuine customer requirements.

Career Growth

• Customer Acquisition Associate
• Senior Customer Acquisition Associate
• Customer Acquisition Team Leader / Manager
• Market Growth Associate
• Market Growth Officer
• Project Growth Manager
• Regional Growth & Operations Head
• Zonal Growth Head / Business Head