Performance Marketing Executive
Speak2University
Remote1h agovia Unstop
About the Role
Speak2University is seeking a Performance Marketing Executive - Meta Campaigns to support digital growth initiatives. This remote opportunity will focus on paid acquisition and campaign performance across Meta platforms.
Key Responsibilities
- Plan, launch, monitor, and optimize Meta advertising campaigns for B2B audiences.
- Develop campaign structures, audience segments, ad concepts, copy variations, and testing plans.
- Track key performance indicators such as impressions, clicks, leads, conversion rates, cost per lead, and return on ad spend.
- Work with product and content teams to align campaigns with business goals and landing-page messaging.
- Analyze campaign data, identify opportunities for improvement, and prepare clear performance reports.
- Continuously test creatives, targeting, bidding, and budget allocation to improve acquisition efficiency.
Requirements & Tech Stack
- Understanding of performance marketing fundamentals and paid social advertising.
- Hands-on familiarity with Meta Ads Manager, campaign tracking, and conversion measurement.
- Strong analytical thinking with the ability to interpret marketing data and draw practical conclusions.
- Good written communication and attention to detail.
- Ability to work independently in a fully remote environment and collaborate across teams.
- Experience with B2B products, lead-generation campaigns, or SaaS marketing will be valuable.