Social media curator, creative copywriter
Spek
Mumbai, Maharashtra, India1h agovia LinkedIn
About the Role
This is a full-time, on-site role based in Mumbai for a Social Media Curator – Creative Copywriter.
Key Responsibilities
- Planning and curating daily content across social media platforms.
- Writing compelling copy, captions, and hooks aligned with each brand’s voice and marketing goals.
- Collaborating with designers, strategists, and performance marketing teams to develop campaign concepts.
- Adapting content to different formats.
- Optimizing posts for engagement and lead generation.
- Maintaining content calendars.
- Monitoring trends.
- Engaging with online communities.
- Analyzing content performance to refine future strategy.
- Providing regular client communication support.
- Ensuring that creative outputs meet briefs, timelines, and quality standards.
Requirements & Tech Stack
- Strong copywriting and creative writing skills, including the ability to craft engaging social media captions, short-form content, and campaign narratives.
- Experience in social media content curation and management, including content calendars, platform-specific best practices, and community engagement.
- Understanding of digital marketing and branding, with the ability to align copy and content with performance, e-commerce, and broader campaign objectives.
- Proficiency in research and content ideation, including trend spotting, audience insight gathering, and translating brand strategy into creative concepts.
- Excellent written and verbal communication skills, with strong attention to detail and the ability to edit and proofread content for clarity and consistency.
- Ability to work collaboratively in a fast-paced agency environment.
- Ability to manage multiple brand accounts.
- Ability to meet deadlines on-site in Mumbai.
- Familiarity with social media analytics tools and basic performance metrics to evaluate content effectiveness and iterate on creative approaches.
Qualifications
- Bachelor’s degree in Communications, Marketing, Journalism, Media, or a related field, or equivalent professional experience in digital content or advertising.