Designer, Personalization

About the Role

Aptean is seeking a multidisciplinary Experience Designer with a specialism in website personalisation. You will design experiences on Aptean.com that help visitors discover relevant solutions and take the next step, adapting content and interactions to audience needs, industry, intent, and customer relationship. Your remit spans UX, UI, content hierarchy, and interaction design. You will support a prioritised roadmap of over 50 experiences, balancing commercial value, visitor needs, and delivery effort. Working with Personalisation Specialists, the CRO Lead, and content teams, you will take ideas through journey mapping, prototyping, implementation handover, and improvement after launch.

Scope

Designs personalised variants and components across desktop, tablet, and mobile, maintaining consistency with the Aptean.com design system and the default page. The role covers visual asset creation or adaptation, responsive and accessible design, build handover, pre-launch quality checks, and collaboration with personalisation, CRO, product marketing, and UX teams.

Principal Duties and Responsibilities

• Map personalised journeys across landing, industry, solution, and product pages, maintaining relevant messaging and next steps.
• Design for new visitors, returning visitors, and recognised customers, distinguishing verified information from inferred interests.
• Create responsive page variants and components, including forms, customer proof, recommendations, and calls to action. Adapt graphics and product visuals to support audience needs.
• Specify audience conditions, triggers, rule priorities, and default states with Personalisation Specialists, including experiences for missing data and unavailable personalisation.
• Use and contribute to the Aptean.com design system. Develop reusable personalisation patterns and collaborate on structured content in Contentful.
• Use research, behavioural insights, and analytics to identify opportunities. Help frame hypotheses and success measures, then use results to refine designs.
• Prepare clear Figma prototypes and specifications for implementation in Optimizely, including interactions, content requirements, and behaviour across screen sizes.
• Review builds for journey continuity, audience scenarios, responsive behaviour, and WCAG accessibility requirements. Design appropriate defaults when consent or data is unavailable.
• Collaborate with web UX, content, product marketing, and development teams. Prioritise work with roadmap owners and communicate effort, dependencies, and tradeoffs early.

Requirements & Tech Stack

• Experience with Optimizely or a comparable experimentation platform.
• Experience with Contentful or another CMS.
• Experience with behavioural analysis tools.
• Familiarity with customer lifecycle journeys, relevant product recommendations, and visitor identification.
• Strong understanding of content hierarchy and ability to collaborate with writers.
• Confident design for mobile and desktop, considering accessibility, form usability, and interaction states.
• Ability to balance delivery pace with quality, reuse components effectively, and manage multiple priorities.
• Clear communication, welcoming critique, and ability to work well with specialists across design, marketing, and technology.
• Portfolio showcasing problem, audience, journey, design reasoning, and outcomes, with personalisation or experimentation examples.
• Strong UX and visual design skills.
• Confident in Figma, including components, design systems, interactive prototypes, and developer handover.
• Ability to translate audience needs and signals into useful experiences and recognise when assumptions need validation.
• Experience contributing to hypothesis-led experiments and using research, analytics, and test results to explain and improve design decisions.

Qualifications

• Bachelor's degree is preferred.