Social Media Content Creator

About the Role

ABBS is looking for a creative and energetic Social Media & Content Creator to join their team and strengthen their digital presence across platforms. The role involves bringing a campus to life through digital content, capturing moments, and creating engaging reels. This is a full-time, on-campus position at Acharya Bangalore B-School (ABBS) in Bengaluru, Karnataka.

Key Responsibilities

• Social Media Management: Manage ABBS-School of Management's social media pages across Instagram, Facebook, LinkedIn, and YouTube.
• Video Production: Shoot videos on campus, including student testimonials, faculty interviews, alumni stories, campus activities, and promotional content.
• Reels & Short-Form Content: Conceptualize, shoot, and edit engaging Instagram Reels, YouTube Shorts, and other short-form videos.
• Campus Coverage: Capture academic activities, student achievements, events, festivals, workshops, and institutional milestones.
• Content Creation: Develop creative ideas, scripts, captions, and content formats aligned with the ABBS brand.
• Editing & Post-Production: Edit videos, add subtitles, incorporate music and graphics, and deliver platform-ready content.
• Content Calendar: Plan and execute a consistent social media posting schedule.
• Trend Monitoring: Identify relevant social media trends, formats, audio, and content opportunities to improve reach and engagement.
• Community Engagement: Monitor comments, messages, and audience interactions, and coordinate responses as needed.
• Performance Tracking: Monitor content performance, reach, engagement, and follower growth, and recommend improvements.

Requirements & Tech Stack

• Social Media Platforms: Familiarity with Instagram, YouTube, Facebook, and LinkedIn.
• Video Editing Tools: Working knowledge of video editing tools such as CapCut, Adobe Premiere Pro, VN, or DaVinci Resolve.
• Content Capture: Hands-on experience with shooting videos using a smartphone or camera.
• Campus Presence: Comfortable being on campus every day, actively capturing content, coordinating with students and faculty.

Qualifications

• Bachelor's degree or relevant experience in Mass Communication, Journalism, Digital Marketing, Media Production, or a related field.
• Strong interest in social media, video creation, and digital storytelling.
• Good communication skills and the ability to interact confidently with students, faculty, and management.
• Creative thinking, attention to detail, and the ability to work in a fast-paced campus environment.
• A portfolio of reels, videos, or social media content is an advantage.
• Freshers with strong creative skills and a good content portfolio are welcome to apply.