Group Sales Representative

About the Role

Hondo Rodeo Fest is seeking motivated, competitive, dependable, and self-directed Group Sales Representatives to join its high-performing team. This is a results-driven, fully remote role with a focus on building a career in sales and earning commission based on individual performance.

What You Will Sell

• Regular event tickets
• Group-ticket packages
• Tailgate Club tickets and packages

Note: This position does not directly sell VIP Floor Boxes, suites, sponsorships, or other VIP products. Referral commissions may be available for identifying qualified VIP or sponsorship opportunities.

Key Responsibilities

• Make outbound sales calls to businesses, organizations, associations, previous customers, and prospective group buyers.
• Independently identify prospects, open new doors, and develop relationships to generate new sales opportunities.
• Build and maintain an active personal pipeline through cold outreach, referrals, networking, social media, community involvement, and in-person prospecting.
• Work company-provided leads, with the expectation of generating a substantial portion of your own opportunities.
• Utilize phone calls, emails, text messages, social media, referrals, and other outreach methods to generate sales.
• Identify prospect's budget, group size, needs, and purchasing authority.
• Recommend appropriate ticket options based on customer needs.
• Follow up consistently with prospects.
• Maintain complete and accurate prospect, activity, follow-up, and sales notes in the company’s sales platform.
• Manage an active pipeline and communicate meaningful opportunities to sales leadership.
• Participate in sales meetings, coaching sessions, role-playing, and performance reviews.
• Learn Hondo’s events, seating options, pricing, promotions, and customer experience.

Weekly Performance Expectations

Each Group Sales Representative is expected to:

• Contact and document a minimum of 350 prospects per week.
• Sell a minimum of 100 tickets per week.
• Follow up with every assigned lead.
• Maintain accurate and timely notes on all sales activity.
• Consistently generate new opportunities beyond company-provided leads.
• Demonstrate urgency, independence, consistency, professionalism, and coachability.
• Document all activity in Hondo’s sales platform.

New representatives will be evaluated closely during their first three weeks. Continued employment is based on performance and progress.

Compensation and Support

• $50,000 base salary plus performance-based commission.
• Additional referral commission may be available for qualified VIP and sponsorship opportunities.
• Company-generated lead lists.
• Sales scripts, pricing information, and marketing materials.
• Access to Hondo’s lead-management and sales platform.
• Product training and ongoing sales coaching.
• Opportunities for advancement.

Base salary may vary based on experience.

Ideal Candidate

• Highly self-motivated and capable of creating opportunities without waiting for leads.
• Comfortable taking ownership of the entire sales process.
• Competitive, energetic, dependable, and resourceful.
• Comfortable being measured against clearly defined weekly goals.
• Confident making frequent outbound calls and speaking with business decision-makers.
• Able to handle rejection without losing momentum.
• Strong verbal and written communication skills.
• Organized and disciplined with follow-up and recordkeeping.
• Willing to accept coaching and take ownership of personal performance.
• Interested in sports, concerts, entertainment, hospitality, or live events.

A college degree and previous sales experience are preferred but not required. Work ethic, initiative, coachability, communication ability, and results are the most important factors.

Remote Work and Travel

• This is a fully remote position.
• Focus markets include Hondo Rodeo Fest’s Phoenix, Tampa Bay, and New Orleans markets.
• Candidates may work from anywhere in the United States.
• Familiarity with or professional connections in the focus markets is preferred.
• Some travel and event-day participation may be required, including occasional evenings and weekends.

Growth Opportunity

Strong performers may have opportunities to take on larger group accounts, ticketing responsibilities, sales operations duties, or future leadership roles.