Social Media Marketing Specialist

About the Role

Boys & Girls Clubs of Central Alabama (BGCCA) is seeking a Social Media & Marketing Specialist to manage its day-to-day social media presence and communicate the story of the Clubs to donors and the community. This role is suitable for individuals passionate about social media, writing, and design, seeking practical marketing experience within a mission-driven organization.

Key Responsibilities

Social Media

• Plan, create, and post content across BGCCA's social channels (Facebook, Instagram, and others as adopted), adhering to a content calendar and priorities from RD/Programming.
• Collect and maintain an organized library of photos and videos from Club sites and staff.
• Monitor comments and messages, respond appropriately, and flag items requiring staff attention.
• Track basic engagement metrics and provide content performance reports.

Donor Communications

• Gather stories, updates, and photos from Club and Programming staff to produce the organization’s quarterly newsletter.
• Write, format, and proof the newsletter in Canva using the established template.
• Build and send monthly donor emails and other digital communications.
• Maintain the newsletter and donor communications schedule, including preparing final files for the print vendor.
• Ensure all materials comply with BGCCA and BGCA national branding standards.
• Provide additional marketing support tasks as assigned.

Requirements & Tech Stack

• Primarily in-office position, with potential for some remote work.
• Must provide own transportation to BGCCA.
• Proficiency in Facebook, Instagram, LinkedIn, and TikTok.

Bonus Points (Not Required)

• Experience with email marketing platforms such as Constant Contact.
• Experience with AI tools such as Copilot, Claude, or similar platforms.
• Experience with video editing and graphic design/Canva.

Internship Candidates

• Interns for the Fall 2026 and Spring 2027 semesters are encouraged to apply.
• This internship may qualify for academic credit, depending on school requirements.
• School year internships are hybrid with flexible schedules.