Content Writer

About the Role

This is a full-time, on-site Content Writer role based in Bengaluru, working from one of Digital Academy 360’s training centers. The Content Writer will create clear, engaging, and learner-focused content for web pages, blogs, course descriptions, email campaigns, and social media, aligned with the institute’s brand voice and pedagogical goals.

Key Responsibilities

• Researching digital marketing and upskilling trends.
• Drafting and revising copy.
• Collaborating with trainers and marketing teams to translate course features into compelling content.
• Optimizing content for readability and audience engagement.
• Proofreading and editing existing materials, ensuring consistency, quality, and accuracy across all communication channels.
• Updating content based on feedback and performance metrics.
• Managing deadlines.
• Maintaining content calendars.
• Contributing ideas to enhance the overall learner experience.

Requirements & Tech Stack

• Strong Web Content Writing and general Writing skills.
• Ability to adapt tone and style for different platforms and audiences.
• Skills in Content Strategy and Research.
• Ability to understand learner needs, analyze trends, and plan content that supports marketing and training objectives.
• Thorough Proofreading skills, ensuring grammatical accuracy, clarity, and consistency.
• Basic SEO knowledge (beneficial).
• Familiarity with digital marketing concepts (beneficial).
• Experience writing for educational or training organizations (beneficial).
• Ability to collaborate with cross-functional teams.
• Ability to manage multiple projects.
• Ability to work on-site in Bengaluru on a regular schedule.

Qualifications

• A bachelor’s degree in English, Journalism, Communications, Marketing, or a related field (preferred).
• Strong written English.
• Attention to detail.