Market Research Analyst, Future Consideration

About the Role

This posting is for future opportunities across all of NRG's client services teams. NRG is a leading global insights and strategy firm focused on content, culture, and technology.

Key Responsibilities

• Support all phases of quantitative and qualitative research projects, including research design, questionnaire and discussion guide development, data analysis, and storytelling.
• Projects may include methods such as concept evaluation, brand studies, content optimization tests, messaging/positioning evaluation, creative materials tests, market sizing, and segmentation.
• Help drive quality control processes at each step of the research lifecycle, including checking survey programming logic, questionnaire proofing, number checking, and proofing reports and presentations for accuracy.
• Partner with internal and external operations teams (programming, fieldwork, facilities, moderators, data processing) to drive projects forward on stringent timelines.
• Assist with translating data into clear, actionable insights and recommendations through visual, creative, and story-driven reports.

Requirements & Tech Stack

• Prior experience or internship in market research or consumer insights is preferred.
• For recent graduates without relevant work experience, academic qualitative or quantitative research projects are welcome (e.g., primary survey research, experimental psychology studies, social media analysis, ethnographic research).
• Curiosity and Critical Thinking: Genuine interest in understanding consumer behavior and motivations.
• Clear and Proactive Communication: Excellent written and verbal communication skills; comfortable asking questions and sharing viewpoints.
• Data Driven: Comfortable working with both structured (data, numbers) and unstructured (interviews, qualitative) data to identify trends and insights.
• Experience visualizing data with tools such as Excel, PowerPoint, Google Docs, and Slides is preferred.
• Familiarity with data analysis techniques such as statistical significance testing, correlation analysis, multivariate analysis techniques (cluster/segmentation analysis), and conjoint and discrete choice analysis would be beneficial.
• Experience with statistical packages like SPSS or Q is a plus.
• Problem Solver: Ability to find solutions and address issues using creative and collaborative tactics.
• Self-starter: Internally motivated and proactive.
• Hawk-eyed attention to detail: Focus on ensuring high levels of quality control and reporting.
• Expert multitasker: Ability to manage time and multiple competing priorities to meet deadlines.
• Great Team Member: Collaborative and harmonious working style; comfortable forming connections with colleagues remotely.
• A passion or desire to learn about entertainment, technology, gaming, sports, and/or lifestyle sectors.

Qualifications

• B.A./B.S. degree in Social Sciences, Psychology, Business, Marketing, Market Research, Statistics, Economics, or a related field.
• Additional degrees are welcome.