Marketing Coordinator
YLT7
About the Role
We are looking for a Marketing Coordinator to support marketing across our brands. This is a hands-on, cross-functional role covering campaign execution, social media, influencer partnerships, email marketing, e-commerce, and performance tracking. You should understand how different marketing functions work together. The ideal candidate is a natural communicator who enjoys building relationships, stays on top of every detail, and is comfortable juggling many moving pieces in a fast-paced environment. A portfolio or relevant work samples are required.
Key Responsibilities
- Campaign Coordination: Support the planning, execution, and tracking of marketing campaigns across multiple channels.
- Social Media: Coordinate content calendars, publishing, engagement, and performance monitoring.
- Influencer & Partnerships: Assist with creator outreach, collaborations, relationship management, and campaign tracking.
- Email & CRM: Support email campaigns, promotional calendars, and customer retention initiatives.
- Paid Marketing: Assist with paid advertising coordination, creative testing, and performance reporting.
- E-commerce: Support website promotions, product launches, and conversion optimization initiatives.
- Analytics & Reporting: Track marketing KPIs, prepare reports, and identify opportunities for improvement.
- Cross-Team Collaboration: Work closely with Creative and other departments to ensure timely execution of marketing initiatives.
- Admin & Marketing Support: Support other marketing projects as needed.
Requirements
- 0 - 3 years of experience in marketing, preferably in DTC, e-commerce, or consumer brands.
- General understanding of digital marketing channels, including social media, influencer marketing, email, and paid advertising.
- Strong understanding of TikTok, Instagram, short-form content, creators, and social trends.
- Strong organizational, communication, and project coordination skills.
- Comfortable working with data, spreadsheets, and marketing performance metrics.
- Good understanding of branding, storytelling, and content strategy, with strong aesthetic judgment.
- Ability to turn trends, performance data, and audience insights into actionable marketing ideas.
- Proactive, detail-oriented, and capable of managing multiple projects and deadlines.
- Strong interest in consumer brands, design, and digital marketing.
Nice to Have
- Hands-on experience supporting marketing campaigns, content calendars, or influencer partnerships.
- Experience with Shopify, Klaviyo, Meta Ads Manager, or GA4.
- Ability to create clear presentations, moodboards, and creative briefs.
- Familiar with project management tools (Wrike, ClickUp, Notion, or similar).
- Experience collaborating with creative teams or coordinating cross-channel marketing initiatives.
Benefits
- Salary: $22-35 per hour, depending on experience and skill set
- Clear growth path with opportunities to take on greater ownership
- Comprehensive health insurance support
- Retirement plan
- PTO accrual
- Employee discounts on products
- Performance-based bonuses