Influencer Marketing Coordinator

About the Role

Market Performance Group (MPG) is seeking an organized, proactive, and relationship-driven Influencer Marketing Coordinator to join their team. This role is ideal for a recent college graduate or early-career marketer looking to build a career in influencer and creator marketing. You will support influencer campaigns from strategy through reporting, working with clients, creators, and internal teams to ensure campaigns are organized, on schedule, and aligned with client goals.

Key Responsibilities

• Support the planning and execution of influencer and creator marketing campaigns across TikTok, Instagram, YouTube, and other social platforms.
• Build and manage campaign timelines, deliverables, approvals, and posting schedules.
• Serve as a day-to-day point of contact for assigned clients, with support from senior team members.
• Participate in client calls, provide campaign updates, and follow up on action items.
• Assist with developing campaign strategies, creator recommendations, and creative concepts.
• Source, evaluate, and communicate with creators who align with each campaign.
• Coordinate creator outreach, negotiations, contracting, product shipments, content submissions, and approvals.
• Review creator content to ensure it follows the campaign brief, brand guidelines, and required disclosures.
• Maintain accurate campaign trackers, budgets, creator lists, and performance reports.
• Monitor live content and organize campaign results, insights, and learnings.
• Build strong relationships with clients, creators, and internal partners.
• Identify potential campaign challenges early and help develop solutions.
• Stay current on social media trends, emerging creators, platform updates, and influencer marketing best practices.

Qualifications

• Bachelor’s degree in marketing, communications, public relations, business, or a related field preferred.
• 0–3 years of relevant experience, including internships, freelance work, campus organizations, or entry-level roles.
• Strong written and verbal communication skills.
• Highly organized with excellent attention to detail.
• Comfortable managing multiple projects, deadlines, and priorities.
• Professional and confident when communicating with clients and creators.
• Familiarity with TikTok, Instagram, YouTube, and the broader creator landscape.
• Ability to take initiative, solve problems, and ask thoughtful questions.
• Collaborative, adaptable, and excited to work in a fast-moving environment.

What We're Looking For

Dependable, curious, coachable, and genuinely interested in influencer marketing. This role will receive hands-on training and exposure to campaign strategy, account management, creator relationships, reporting, and client communication, with the opportunity to grow.

Growth Opportunities

This position is designed to develop into a larger account management and influencer strategy role, with opportunities to take ownership of client relationships, lead campaigns, contribute to strategy, and help shape influencer marketing programs.