Skincare Brand Strategist (FROM D2C INDUSTRY)

About The Opportunity

A fast-scaling D2C skincare brand builder operating across India, engineering the next generation of beauty brands through data-led storytelling, consumer obsessions, and omni-channel growth systems. Architecting category-defining brand identities, building cult communities, and scaling direct-to-consumer flywheels that convert curiosity into loyalty.

Role & Responsibilities

• Lead end-to-end brand strategy—from positioning and voice to campaign architecture—for high-growth skincare D2C brands.
• Translate consumer insights (from social listening, purchase data, and surveys) into compelling brand narratives and product-led marketing hooks.
• Own the brand’s competitive differentiation: build market maps, identify whitespace, and design category disruption playbooks.
• Partner with growth, performance marketing, and product teams to align brand messaging with conversion levers and retention engines.
• Develop visual, verbal, and experiential identity systems that scale across digital, social, and physical touchpoints.
• Track, report, and optimize brand health metrics—awareness, sentiment, share of voice, NPS, and brand lift—using tools like Brandwatch, Google Trends, and SurveyMonkey.

Requirements & Tech Stack

• Brand Positioning
• Consumer Insights
• Skincare Category Knowledge
• D2C Marketing
• Brand Messaging
• Brandwatch
• Google Trends
• SurveyMonkey

Qualifications

• Beauty Startup Experience (Preferred)
• Instagram & TikTok Creative Strategy (Preferred)
• Omni-channel Brand Building (Preferred)

Benefits & Culture Highlights

• Work with the fastest-growing D2C beauty brands in India—launch, iterate, and scale real brands with real impact.
• Autonomy + ownership: own the brand narrative, backed by data, designers, and growth engineers.
• Performance-first culture: ideas move the needle and are rewarded for impact—not tenure.