Marketing Coordinator

About the Role

Cunard, part of Carnival Corporation, is a premium cruise line supporting millions of guests annually. The Marketing Coordinator provides marketing coordination and administrative support for B2C and B2B marketing initiatives. This role independently manages smaller-scale tactical projects while supporting larger marketing programs.

Key Responsibilities

• Marketing Project Coordination & Execution
• Provide day-to-day support to B2C and B2B Marketing Specialists and Managers.
• Independently coordinate smaller-scale tactical projects (e.g., email, direct mail, collateral).
• Support Marketing Specialists and Managers with larger campaigns and initiatives.
• Consolidate and communicate feedback from project routings to project leads.
• Review marketing materials for adherence to brand positioning, messaging, and graphic standards.
• Support project accuracy by confirming fares, offers, and disclaimers; proofread materials.
• Mark up and route marketing materials for review and approval using PageProof.
• Maintain organized, accurate project files.
• Coordinate fulfillment of brochures, collateral, and promotional merchandise for events.
• Work with external vendors as needed.
• Marketing Operations, Communications & Administrative Support
• Maintain email and direct mail project schedules and prepare relevant reporting for meetings.
• Update and distribute weekly Direct Mail Reports.
• Serve as the primary Marketing point of contact for requests from the shipboard Onboard Sales team.
• Manage weekly scheduling and posting of content to the Sales Facebook page.
• Provide administrative support to the Marketing team, including coordinating travel, submitting IT requests, and ordering supplies.
• CRM Job Setup
• Create job starts in Siebel CRM System.
• Cross-Functional Coordination
• Coordinate with multiple departments (e.g., Customer Service, Revenue Management, Sales, Public Relations, Shared Services).
• Other Duties / Influencer & Talent Travel Coordination
• Provide administrative and logistical support for travel arrangements for influencers, content creators, and other talent.

Requirements & Tech Stack

• Support marketing activities across consumer, trade, CRM/email, digital, social, direct mail, print, and collateral.
• Work across multiple internal teams and external agencies/vendors.
• Support email and direct mail workflows, including scheduling, routing, proofreading, production coordination, reporting, and distribution.
• Coordinate assigned marketing requests and deliverables, ensuring requirements are gathered and timelines are followed.
• Support consistent execution of marketing communications in accordance with established brand standards.
• Identify and help resolve day-to-day issues impacting marketing projects.
• Review project details to identify errors or inconsistencies and escalate complex matters.
• Troubleshoot routine project challenges with internal teams and external partners.
• Use available reporting to support campaign execution and quality control.
• Identify opportunities to improve day-to-day processes and workflows.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field preferred. Relevant education and work experience may be considered in lieu of a degree.
• Strong attention to detail with a high level of accuracy and thoroughness.
• Strong written and verbal communication skills.
• Strong writing, proofreading, and copy-editing skills.
• Highly organized with the ability to prioritize tasks and coordinate multiple projects and deadlines.
• General understanding of marketing principles and tactics across various channels.
• Familiarity with marketing creative, print, and digital production processes.
• Ability to review basic marketing data and reporting.
• Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Proficient with email, web-based applications, and PDF tools.
• Ability to learn and work effectively with marketing project management, routing, CRM, and workflow platforms such as PageProof, Siebel, or similar tools.
• Experience supporting the execution and coordination of marketing campaigns across multiple channels.
• Experience supporting email and direct mail production workflows.
• Experience coordinating smaller-scale tactical marketing projects.
• Familiarity with email marketing and CRM programs.
• Experience reviewing marketing creative and copy for accuracy and consistency.
• Experience coordinating multiple projects, priorities, stakeholders, and deadlines in a fast-paced environment.
• Ability to maintain project schedules and track deliverables.
• Comfortable reviewing basic campaign reporting.
• Experience with project management, routing, or workflow tools such as PageProof, Monday.com, Smartsheet, or similar platforms preferred.
• Experience with CRM, email marketing, marketing automation, reporting, or analytics platforms preferred.

Work Conditions & Physical Demands

• Travel: Less than 25%
• Work primarily in a climate-controlled environment.
• Must be able to remain in a stationary position at a desk and/or computer for extended periods.
• This position is classified as “in-office,” requiring work from a designated Carnival office in South Florida Monday through Thursday, with potential work from home on Fridays.
• Candidates must be located in or willing to relocate to the Miami/Ft. Lauderdale area.

Benefits

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development
• Tuition & Professional Certification Reimbursement