Brands Strategist Intern

About the Role

Laneway is a next-generation business management consulting company. The Brand Strategist Intern role is a remote internship focused on supporting brand strategy and development initiatives across Laneway’s consulting, technology, and media projects. This internship offers hands-on exposure to modern brand-building practices and opportunities to learn from strategy, marketing, and product teams.

Key Responsibilities

• Assist in researching market trends, competitors, and target audiences to inform brand positioning and messaging.
• Contribute to brand strategy documents.
• Help shape brand narratives.
• Support the creation of visual and verbal brand guidelines in collaboration with cross-functional teams.
• Coordinate brand-related deliverables.
• Prepare presentations.
• Support communication with internal stakeholders.

Requirements & Tech Stack

• Ability to apply Brand Strategy and Brand Development skills to support positioning, messaging, and market differentiation.
• Understanding of Branding and Brand Management to help maintain consistency across channels and touchpoints.
• Strong Communication skills, including clear written and verbal communication and the ability to present ideas effectively.
• Interest in business consulting, marketing, and digital products, with a willingness to learn and adapt quickly.
• Analytical mindset with basic research skills and comfort working with qualitative and quantitative insights.
• Collaborative approach and ability to work independently in a remote environment, managing time and tasks effectively.
• Familiarity with social media, digital marketing concepts, and basic presentation tools (e.g., Google Workspace, Microsoft Office, or similar) is beneficial.

Qualifications

• Pursuing or recently completed a degree in business, marketing, communications, design, or a related field (or equivalent practical experience).