Social Media and Content Coordinator

About the Role

The Social Media & Content Coordinator oversees social media strategy execution and leads content acquisition efforts for University of Utah and University of Utah Health fundraising campaigns. This position coordinates content acquisition across all campus and U Health areas to support fundraising appeals across direct mail, email, social, web, and other digital channels.

Key Responsibilities

• Social Media & Digital Campaign Execution

• Develop, schedule, and execute social media content calendars in support of University of Utah and University of Utah Health fundraising campaigns.

• Write platform-tailored copy that reflects the University of Utah brand voice, ensuring messaging and tone are consistent with the university's overall communications strategy.

• Respond and monitor comments, messages, and brand mentions, fostering a positive, engaging online community daily.

• Collaborate with the Sr. Supervisor of Creative Campaigns to develop and implement a comprehensive, year-long social media strategy that supports team priorities, aligns with the academic calendar, and integrates with larger fundraising campaigns.

• Stay current on digital and social media trends, best practices, and platform updates to inform strategy and creative approaches.

• Manage day-to-day execution of paid and organic campaigns, including boosting posts and coordinating targeted digital fundraising pushes.

• Ensure all campaign content adheres to university branding, voice, and compliance standards across channels.

• Coordinate campaign timelines and deliverables with the Sr. Supervisor of Creative Campaigns, to ensure content aligns with broader marketing and fundraising initiatives.

• Content Acquisition And Strategy

• Source, capture, and curate compelling photos, video, and donor/student stories that highlight the impact of philanthropy at the U.

• Help manage the organization of the content library, ensuring accurate sourcing of dates, consent forms, tags, and maintaining consistent file structure across all assets.

• Partner with campus stakeholders, student creator teams, and graphic designers to develop channel-specific content that resonates with donor/student audiences.

• Support fundraising activities by collaborating with the donor relations team to coordinate stewardship event coverage and donor engagement content.

• Regularly audit existing content to ensure assets remain current, diverse, and relevant to campaign and fundraising storytelling needs.

• Build and maintain a network of campus partners to support content acquisition for mass appeals, including giving days and philanthropic efforts across all channels.

• Develop and pitch content ideas that align with campaign themes, seasonal giving, and institutional fundraising priorities.

• Collect and organize user-generated content from events or campaigns for use across platforms.

• Team Mentorship

• Provide guidance and feedback to student creators and interns supporting social media and content production.

• Share platform expertise and best practices with communications team members to strengthen overall social media capability.

• Support onboarding and training of new team members or student staff on tools, workflows, and brand guidelines.

• Collaborate cross-functionally to foster a culture of creativity, learning, and continuous improvement within the content team.

• Development & Donor Engagement Support

• Support institutional fundraising priorities through campaign execution.

• Collaborate with advancement professionals to support cultivation, solicitation, stewardship, and donor engagement activities.

• Serve as a strategic communications resource for fundraising initiatives across the university community.

• Support the team campaigns and communications team with additional projects and priorities as needed.

Requirements & Tech Stack

• Experience with social media platforms.
• Experience with content creation (photo, video).
• Experience with digital marketing.
• Experience with analytics and tracking engagement metrics.
• Familiarity with university-wide standards and branding.

Qualifications

• Bachelor's degree or equivalency.
• Up to 2 years of directly related work experience.
• OR Master's degree or equivalency.

Work Schedule: Mostly during the day. Some nights and weekends for event coverage.