Marketing Specialist
LYFeX
Delhi, India1h agovia LinkedIn
Company: LYFeX
About the Role
LYFeX is a live participation platform focused on interactive live rooms for audio and video sessions across interests, skills, and ideas. The Marketing Specialist role is a part-time, remote position focused on growing platform awareness and engagement.
Key Responsibilities
- Conduct market research.
- Develop and refine marketing strategies.
- Support outreach campaigns to attract hosts, participants, and communities.
- Craft messaging for digital channels.
- Collaborate with internal teams to align marketing efforts with product initiatives.
- Track performance metrics to optimize campaigns.
- Interact with users and gather feedback.
- Ensure LYFeX’s value proposition is clearly communicated across all touchpoints.
Qualifications
- Strong Communication skills, including clear written and verbal outreach and the ability to adapt messaging to different audiences.
- Proficiency in Market Research, with the ability to analyze trends, user behavior, and competitor activity to inform strategy.
- Experience in Marketing Strategy, including campaign planning, positioning, and audience segmentation.
- Background in Sales and Customer Service, with skills in relationship building, lead nurturing, and user support.
- Familiarity with digital marketing tools, social media platforms, and online community-building practices.
- Ability to work independently in a remote environment, manage time effectively, and meet deadlines.
- Comfort engaging with live or interactive platforms and interest in real-time audio/video experiences.