Digital Marketing & Branding Specialist

Company: Travelsukham

Key Responsibilities

• Plan, execute, manage, and optimize digital marketing campaigns across all stages of the project lifecycle.
• Develop and implement digital marketing strategies aligned with client requirements and business objectives.
• Manage and optimize Meta Ads and Google Ads campaigns to improve conversions, generate leads, and maximize return on investment (ROI).
• Manage website content, perform regular updates, and implement basic website optimization techniques.
• Monitor campaign performance, analyze key metrics, prepare reports, and identify opportunities for growth.
• Develop creative content ideas and strategies for social media platforms to strengthen brand presence.
• Drive organic engagement, audience reach, and brand visibility across social media channels.
• Plan, execute, and manage WhatsApp marketing campaigns, broadcasts, and customer engagement initiatives.
• Set up and monitor website and campaign tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Analyze campaign data across multiple digital channels and provide actionable insights to stakeholders.
• Stay updated on digital marketing trends, advertising platforms, and industry best practices to continuously improve campaign performance.

Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field, or equivalent practical experience.
• Hands-on experience with digital marketing, including paid advertising, social media marketing, and campaign management.
• Knowledge of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) principles.
• Familiarity with Meta Ads Manager, Google Ads, GA4, and Google Tag Manager.
• Proficiency in Microsoft Office applications, including Excel, Word, PowerPoint, and Outlook.
• Strong analytical, problem-solving, and reporting skills.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams and manage multiple campaigns simultaneously.