Social Media Specialist
Steps AI
Hyderabad, Telangana, India1h agovia LinkedIn
About the Role
StepsAI is an AI-powered customer engagement platform. The Social Media Specialist will oversee the planning, creation, and execution of social media campaigns across platforms such as LinkedIn, Twitter/X, Instagram, and other relevant channels. This full-time, on-site role based in Hyderabad involves developing and implementing content strategies that showcase product capabilities, drive engagement, and support lead generation.
Key Responsibilities
- Creating and scheduling posts.
- Optimizing social media performance.
- Monitoring audience interactions.
- Responding to comments and messages.
- Collaborating with marketing, product, and sales teams to ensure consistent brand messaging.
- Analyzing metrics.
- Preparing performance reports.
- Testing new formats and channels.
- Refining strategies based on data-driven insights.
Requirements & Tech Stack
- Social Media Marketing
- Social Media Optimization (SMO)
- Communication and Writing skills
- Content Strategy
- Familiarity with analytics tools, social media dashboards, and basic performance reporting.
- Ability to collaborate in an on-site team environment in Hyderabad.
- Ability to manage multiple projects.
- Ability to adapt to a fast-paced, evolving product landscape.
Qualifications
- Relevant qualifications such as a degree in Marketing, Communications, Media, or a related field are beneficial.
- Experience working in B2B SaaS, AI, or technology startups is an advantage.
- Knowledge of current social media trends and best practices is an advantage.