Marketing Associate, PPC
ZRS Management
Fort Lauderdale, FL0–2 yrs1d agovia LinkedIn
About the Role
The Marketing Associate - PPC role at ZRS Management focuses on driving quality traffic and conversions through Google campaigns.
Key Responsibilities
- Determine and manage traffic goals and conversions on Google campaigns to drive quality traffic to ZRS properties.
- Develop and implement strategies that optimize campaigns to meet budgeted occupancy goals.
- Utilize Google AdWords certification to strategically develop competitive tracking insights based on property and regional marketing analysis.
- Direct digital campaigns for new acquisitions, including campaign structure build-out, implementation, and ongoing management.
- Determine media buying for online strategies of new takeovers or new developments.
- Develop action plans for ZRS managed communities and make recommendations based on paid search performance metrics to meet business operations goals.
- Be available for extended out-of-town travel for client meetings, property rollouts, internal meetings, and educational conferences.
- Perform all other duties assigned by the supervisor and/or VP of Marketing.
Requirements & Tech Stack
- Google AdWords
- Microsoft Excel (intermediate knowledge)
- Microsoft Word (intermediate knowledge)
- Adobe (intermediate knowledge)
- PowerPoint (intermediate knowledge)
Qualifications
- A college degree is preferred.
- An active certification from Google is preferred.
- Certifications must be up-to-date, renewed, and maintained.
Skills, Knowledge, and Abilities
- Exceptional computer skills.
- Excellent communication and leadership skills.
- Excellent time management skills (ability to prioritize, manage time effectively, and handle multiple projects/tasks).
- Good organization skills and detail-oriented.
- Knowledge of business practices and principles.
- Ability to use common sense and good judgment.
- Ability to work cooperatively in a teamwork environment.
- Ability to handle multiple projects and tasks and cope with stress in a composed manner.
- Ability to respect and maintain confidentiality.