GenAI Specialist

About the Role

• Fully remote GenAI Creative Specialist for a global Entertainment client.
• 6-month contract, 40 hours/week.
• Focus on scaling high-volume, performance-driven creative for mobile game user acquisition.
• Highly hands-on role producing short-form video and static advertising assets using generative AI tools.
• Combines creative production expertise with a performance marketing mindset.
• Leverages AI-driven workflows for rapid generation, testing, and optimization of creative concepts.
• Develops reusable prompting frameworks and scalable workflows to improve creative quality, consistency, and efficiency.

Key Responsibilities

• Hands-On GenAI Creative Production:
• Create and iterate marketing assets using text-to-video, image-to-video, and text-to-image generative AI tools, with Runway as a primary platform.
• Produce end-to-end short-form video advertisements (6-30 seconds) and static ad variations for testing.
• Generate structured creative variations across hooks, messaging, pacing, and visual treatments.
• Translate creative briefs and campaign concepts into mobile-first advertising content optimized for social feeds and user acquisition channels.
• Continuously refine creative assets using campaign performance metrics and testing insights.
• Framework Development and Creative Scaling:
• Develop and maintain reusable prompt libraries, including hook structures, visual treatments, camera directions, pacing templates, and style consistency frameworks.
• Improve and optimize creative workflows to increase production speed, scalability, repeatability, and output quality.
• Organize and manage creative assets, including version control, file naming conventions, iteration tracking, exports, and handoff-ready deliverables.
• Document best practices, learnings, and prompting methodologies to support broader team adoption and knowledge sharing.
• Participate in creative reviews and contribute insights through a performance-focused lens.
• Quality Assurance and Brand Alignment:
• Curate, evaluate, and refine AI-generated outputs to ensure strong visual quality, readability, engagement, and platform effectiveness.
• Ensure all creative assets align with brand standards and responsible AI guidelines.
• Maintain a high standard of creative excellence while supporting rapid experimentation and testing cycles.
• Partner closely with user acquisition, performance marketing, and creative stakeholders to identify winning concepts and scale successful campaigns.

Requirements & Tech Stack

• Generative AI Creative Production: 1+ year of hands-on experience using generative AI tools for content creation, with a strong curiosity for emerging AI technologies and workflows.
• Marketing Creative Development: 1+ year of experience creating marketing assets, ideally with a portfolio demonstrating the use of GenAI-generated content in performance marketing campaigns.
• Creative Production and Post-Production Expertise: 3+ years of experience with creative editing tools such as After Effects, CapCut, Photoshop, or similar platforms, including the ability to refine and optimize creative outputs.
• Short-Form Video Creation: Proven experience creating short-form video advertisements and static creative assets, preferably for mobile user acquisition campaigns.
• Prompt Engineering and Workflow Development: Advanced ability to build, maintain, and scale reusable prompt frameworks, style configurations, and creative systems that drive consistent results.
• Performance Marketing Mindset: Ability to use key metrics such as CTR, IPM, CPI, and ROAS to inform creative iterations and optimization strategies.
• Runway experience is required.
• Familiarity with additional AI tools such as Sora and other generative content platforms.
• Experience managing creative workflows, version control, file organization, and handoff-ready deliverables.
• Familiarity with project management and ticketing systems such as Asana or Jira.
• Creative technologist mindset with strong visual storytelling instincts and a willingness to experiment with emerging technologies.
• Ability to thrive in fast-paced, high-volume environments focused on rapid testing and continuous improvement.
• Collaborative and low-ego approach to teamwork and cross-functional partnerships.
• Passion for gaming and entertainment content.
• UA ad experience is mandatory.

Qualifications

• Experience creating mobile user acquisition advertising, including short-form video and static assets.
• Experience within the mobile gaming industry.
• Strong portfolio or demo reel showcasing AI-generated creative integrated into successful marketing campaigns.
• Must be currently authorized to work in the United States without the need of employer sponsorship for a non-immigrant visa.
• Physically located in and perform the work for our client in the United States.