Performance Marketing and Growth Executive

About the Role

GLOCERY is seeking a data-driven, growth-oriented Performance Marketing & Growth Executive to help scale their emerging skincare brand. The ideal candidate understands marketing metrics, enjoys experimentation, and can translate data into actionable growth opportunities.

Key Responsibilities

• Planning, executing, and optimising paid campaigns across Meta Ads and Google Ads.
• Monitoring key performance metrics, including CAC, ROAS, CPC, conversion rates, and LTV.
• Analysing campaign performance using GA4, Shopify analytics, and advertising dashboards to identify opportunities for improvement.
• Collaborating with design and content teams to ideate ad concepts, develop creative briefs, and test different messaging and visual approaches.
• Identifying opportunities to improve the customer acquisition funnel, landing pages, and website conversion rates.
• Supporting growth and retention initiatives through customer segmentation, CRM campaigns, email marketing, and repeat-purchase strategies.
• Tracking campaign performance and preparing regular reports with actionable insights.
• Exploring new acquisition opportunities across channels as the brand grows.

Requirements & Tech Stack

• Hands-on experience or a strong foundation in performance marketing, particularly Meta Ads and Google Ads.
• Understanding of key marketing metrics and how to use data for campaign optimisation.
• Comfortable working with GA4, Shopify analytics, and advertising dashboards.
• Analytical mindset with an ability to interpret data and identify performance gaps.
• Ability to collaborate with creative teams and translate marketing objectives into effective ad briefs.
• Basic understanding of customer acquisition, conversion optimisation, and retention marketing.
• Proactive, curious, and willing to take ownership in a fast-paced startup environment.

Bonus Points

• Prior experience working with D2C, beauty, skincare, or consumer brands.
• Experience with SEO, YouTube Ads, CRM platforms, email marketing, or customer cohort analysis.
• Understanding of landing-page optimisation, customer segmentation, and repeat-purchase strategies.
• Experience managing campaigns and budgets with a focus on measurable business outcomes.

What you'll get

• Competitive salary based on experience and skillset.
• Opportunity to work directly with the founder and contribute to business growth.
• Hands-on exposure to performance marketing, analytics, customer acquisition, and retention.
• A fast-paced environment with ownership, experimentation, and opportunities to learn.
• The chance to help scale a growing skincare brand from an early stage.

Location: Delhi NCR (Hybrid)