Social Media Executive & Creative Designer

About the Role

ARKINOX is seeking a creative and digitally skilled Social Media Executive & Creative Designer to manage the company's digital presence. The role involves developing engaging social media content, designing attractive creatives, editing reels and videos, and staying current with social media trends and audience engagement. This is a full-time, in-house position based in Ahmedabad–Gandhinagar, Gujarat.

Key Responsibilities

1. Social Media Management

• Manage and maintain social media accounts on Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Plan, schedule, and publish posts, stories, reels, carousels, and short-form videos.
• Maintain consistent brand identity, tone of voice, and content quality.
• Develop monthly social media calendars, content plans, and campaign schedules.
• Monitor comments, messages, engagement, and audience interactions.
• Track trending topics, hashtags, audio, and platform updates for content opportunities.

2. Creative Designing & Visual Content

• Design social media creatives, promotional posts, banners, posters, carousels, thumbnails, and digital advertisements.
• Convert marketing briefs and ideas into visually appealing designs.
• Create brand-specific content, ensuring consistency in colours, typography, layouts, and visual identity.
• Develop campaign creatives for product promotions, offers, announcements, festivals, events, and brand awareness.
• Ensure creatives are visually strong, accurate, engaging, and aligned with brand objectives.

3. Reels, Video Editing & Content Creation

• Conceptualise, shoot, and edit engaging Instagram Reels, YouTube Shorts, and other short-form videos.
• Develop creative concepts, scripts, hooks, captions, and storyboards for video content.
• Edit videos using transitions, subtitles, music, effects, and motion graphics.
• Create content that captures attention and encourages engagement.
• Repurpose existing content into multiple formats for different platforms.
• Coordinate basic photo and video shoots as required.

4. Content Writing & Copywriting

• Write engaging captions, headlines, promotional messages, video scripts, and calls to action.
• Develop clear and compelling content suited to different audience groups and platforms.
• Proofread content for spelling, grammar, accuracy, and brand consistency.
• Use relevant hashtags and keywords to improve content discoverability.
• Collaborate with the marketing team on campaign ideas and promotional messaging.

5. SEO & Digital Visibility

• Implement basic Search Engine Optimisation (SEO) practices.
• Conduct keyword research and use relevant keywords in website content, blogs, titles, descriptions, and social media copy.
• Assist with website content optimisation, meta titles, meta descriptions, image alt text, and internal linking.
• Support Google Business Profile updates and local SEO activities.
• Monitor website and content performance using tools like Google Analytics and Google Search Console.
• Identify opportunities to improve organic reach, search visibility, and website traffic.

6. Social Media Analytics & Reporting

• Monitor reach, impressions, engagement rate, video views, follower growth, clicks, and enquiries.
• Prepare weekly or monthly performance reports.
• Identify high-performing content and suggest improvements based on audience behaviour.
• Experiment with different creative formats, hooks, captions, and publishing schedules.
• Recommend practical ways to improve engagement, brand awareness, and lead generation.

7. AI Tools & Creative Innovation

• Use AI-assisted tools for brainstorming, content ideation, design support, scripting, and productivity.
• Stay updated with emerging creative tools, social media features, and digital marketing trends.
• Develop fresh content concepts.
• Maintain originality, visual quality, and brand authenticity in all published content.

Requirements & Tech Stack

• Minimum 6 months of experience in social media management, graphic designing, digital marketing, or content creation.
• Strong creativity and a good eye for visual design, colours, typography, and composition.
• Practical experience creating social media posts, carousels, stories, and reels.
• Working knowledge of Canva, Adobe Photoshop, Illustrator, Premiere Pro, CapCut, or equivalent tools.
• Basic video editing and content production skills.
• Good written communication skills and an understanding of social media copywriting.
• Basic knowledge of SEO, keywords, hashtags, and content optimisation.
• Understanding of Instagram, Facebook, LinkedIn, and YouTube content formats.
• Ability to manage multiple assignments and meet deadlines.
• Proactive attitude, willingness to learn, and ability to work independently and within a team.

Preferred Qualifications

• A portfolio of social media creatives, reels, videos, or previous campaigns.
• Experience managing business or brand social media accounts.
• Familiarity with Meta Business Suite and social media scheduling tools.
• Basic knowledge of Google Analytics, Google Search Console, and Google Business Profile.
• Experience using AI tools for creative ideation and content production.
• Knowledge of paid social media campaign creatives and lead-generation campaigns.

What We Expect From the Candidate

• Ability to suggest fresh ideas for posts, reels, and campaigns.
• Skill in designing creatives and editing videos with minimal supervision.
• Capability to manage routine social media publishing and content coordination.
• Commitment to maintaining quality and consistency across multiple platforms.
• Ability to meet agreed content deadlines and respond positively to feedback.
• Ownership of assigned digital marketing activities.

Compensation & Employment Details

• Monthly Salary: ₹20,000 – ₹25,000 (depending on skills and experience).
• Employment Type: Full-time, permanent.
• Work Arrangement: In-house, work from office.
• Location: Ahmedabad–Gandhinagar, Gujarat.