Business Development Representative (BDR)

About the Role

OptiSigns is seeking a Business Development Representative (BDR) to join our growing team. This role is a key part of our expansion strategy, focused on generating new pipeline opportunities through outbound prospecting. It's ideal for individuals looking to start a career in SaaS sales, master outbound strategy, and progress towards an Account Executive role.

Key Responsibilities

• Outbound Opportunity Generation:
• Research and identify key prospects across priority industries and Ideal Client Personas (ICPs).
• Initiate outbound sequences via phone, email, and LinkedIn to drive initial engagement.
• Book meetings for Account Executives by identifying pain points, business context, and alignment.
• Maintain high activity levels: 150+ outbound touches per day across multiple channels.
• Utilize tools such as ZoomInfo, LinkedIn Sales Navigator, and HubSpot to manage outreach and pipeline activity.
• Sales Intelligence & Qualification:
• Qualify interest and organizational fit based on OptiSigns’ Ideal Client Personas.
• Apply the MEDDIC framework to uncover Metrics, Pain, and Champion potential.
• Track engagement and conversion metrics for continuous performance improvement.
• Collaboration & Coaching:
• Partner with Account Executives (AEs) and marketing to support strategic account outreach.
• Participate in weekly sales enablement and strategy reviews.
• Receive continuous coaching with a clear path toward an Account Executive promotion.

Requirements & Tech Stack

• ICP Precision: Demonstrates ability in identifying target accounts that align with OptiSigns’ Ideal Client Personas and value delivery outcomes.
• Stakeholder Accuracy: Maintains high accuracy when selecting and targeting the correct individual(s) based on seniority, role function, and decision-making potential.
• Pipeline Discipline: Executes consistent daily activity across research, sequencing, and outbound contact.
• Meeting Creation: Books an average of 2 net-new qualified meetings per day.
• Meeting Quality: Drives a high show rate for scheduled meetings, reflecting effective value messaging and prospect commitment.
• Growth Trajectory: Shows increasing ownership of outbound strategy, motion discipline, and MEDDIC comprehension with a clear trajectory toward AE readiness.
• Familiarity with LinkedIn Sales Navigator, HubSpot, or similar tools is a plus.

Qualifications

• 0–2 years of B2B sales, lead generation, or outbound experience.
• A high-energy, self-starter mentality who thrives in a fast-paced environment.
• Grit: Excitement for cold calling, sending 1:1 emails, and resilience in the face of rejection.
• Excellent written and verbal communication skills.
• Hunger to grow into a full-cycle AE role.

Compensation

• Base Salary: $50,000
• OTE: $80,000+ (uncapped incentives) based on opportunity development.

Benefits

• 401k
• Dental insurance
• Flexible schedule
• Health insurance
• Vision insurance
• Paid time off