Creative Brand and Marketing Lead

About The Job

We are looking for a creative, ambitious, and forward-thinking individual to join an upcoming women's fashion and lifestyle brand based in Jaipur. This role offers the opportunity to be involved from the ground up, shaping the brand's identity, developing its voice, building its audience, and contributing to its growth.

Job Description

This role combines creative direction, brand strategy, digital marketing, consumer insights, and hands-on execution. The ideal candidate should be comfortable balancing creativity with analytical thinking, taking ownership of projects, and contributing to the development of a brand from its initial stages.

Key Responsibilities

• Contribute to developing the brand's identity, positioning, personality, and creative direction.
• Conceptualize and execute marketing campaigns, product launches, photoshoots, and brand collaborations.
• Develop and implement pre-launch, launch, and post-launch marketing strategies.
• Plan and manage social media content, digital campaigns, influencer collaborations, and promotional activities.
• Build and engage a community around the brand through creative storytelling, customer engagement, and loyalty initiatives.
• Research emerging fashion, lifestyle, social media, and pop culture trends to identify new opportunities.
• Analyze competitor strategies, consumer behavior, and market developments to identify patterns and gaps.
• Monitor marketing performance, engagement metrics, and customer insights to make data-driven recommendations.
• Experiment with new marketing channels, content formats, and creative approaches to drive brand awareness and growth.
• Coordinate with designers, photographers, content creators, and external partners to execute campaigns.
• Maintain consistency in brand communication and visual identity across all customer touchpoints.
• Take ownership of creative and marketing projects from ideation to execution.

Requirements & Tech Stack

• Bachelor's degree in Marketing, Business, Fashion, Communications, or a related field (preferred).
• 0–2 years of experience in branding, marketing, social media, or related fields.
• Strong creative thinking with a good eye for aesthetics, fashion, and visual storytelling.
• Understanding of digital marketing, social media platforms, branding, and consumer behavior.
• Ability to identify trends, recognize patterns, and translate insights into actionable ideas.
• Analytical mindset with an interest in interpreting marketing data and performance metrics.
• Strong written and verbal communication skills.
• Good organizational, problem-solving, and project management abilities.
• Ability to work independently, take initiative, and manage multiple projects.
• Leadership potential and the ability to coordinate with teams and external collaborators.
• A proactive, adaptable, and resourceful approach to work.

Bonus Points

• Experience with content creation, creative campaigns, or social media management.
• Familiarity with tools such as Canva, Adobe Creative Suite, Google Analytics, Meta Business Suite, or similar platforms.
• Experience using AI tools for creative development, research, or marketing.
• Understanding of influencer marketing, community building, and customer retention strategies.
• A portfolio of creative projects, personal branding initiatives, or marketing campaigns.
• Experience working on a personal project, startup, student initiative, or independent brand.

Job Details

• Location: Jaipur, Rajasthan
• Employment Type: Full-time
• Workplace Type: On-site
• Experience: 0-5 years

How to Apply

Interested candidates can apply through LinkedIn with their updated CV and portfolio. We value creativity, curiosity, initiative, and the ability to execute over years of experience.

Bonus Application Question: Tell us about a fashion or lifestyle brand you admire, what makes its branding or marketing successful, and one thing you would do differently.