Digital Marketing Intern

About the Role

Echo Initiative by Joveo is seeking a Growth Marketing Strategy Intern to join their dynamic marketing team in Bengaluru, India. This is a hands-on, high-ownership, in-office role for an ambitious individual looking to gain deep experience in B2B SaaS marketing strategy, with a strong focus on digital execution and data analytics. The intern will contribute to core business outcomes.

Your Mission: Drive Strategy & Execution

• Digital Strategy & Campaign Management

• Own the execution and initial analysis of digital marketing campaigns across Meta (Facebook, Instagram), Google Ads, and emerging B2B platforms.

• Learn to optimize advertising performance by tracking key metrics, gathering actionable insights, and preparing comprehensive campaign reports.

• Explore the strategic principles of programmatic advertising, advanced audience targeting, and rigorous A/B testing to inform future strategy.

• Data-Driven Engagement & Retention

• Assist in building, testing, and deploying email and SMS re-engagement campaigns that directly impact the lead nurture funnel.

• Focus on optimization, from template readability and mobile responsiveness to ensuring impeccable quality control (grammar, spelling, and formatting).

• Track detailed campaign performance and translate results into concrete recommendations for improving audience engagement.

• Marketing Analytics & Business Intelligence

• Become proficient with core marketing tools: Google Analytics, CRM (Salesforce/Hubspot), and advanced Excel for data manipulation and reporting.

• Help synthesize raw data into clear, concise reports and strategic insights that influence executive decision-making.

• Develop a foundational understanding of SEO, SEM, and crucial marketing performance metrics (CPA, ROAS, LTV) within a B2B context.

• Cross-Functional Strategic Support

• Collaborate closely with Product, Sales, and Content teams to support high-priority, ongoing marketing initiatives.

• Maintain critical marketing documentation, track project deliverables, and ensure strategic alignment across all projects.

• Conduct high-value research, including deep competitor analysis and market trends, to inform content and strategic planning.

Requirements & Tech Stack

• Core Platforms: Excel, CRM, Google Analytics, advanced Email & SMS marketing platforms.
• Ad Platforms: Direct exposure to Google Ads, Meta Ads Manager.
• Analytics & SEO: Learn with top-tier SEO/SEM tools like SEMRush.

Qualifications

• Currently pursuing or recently completed a Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related analytical field.
• A data-driven mindset is essential.
• Exceptional analytical, critical thinking, and communication skills (written and verbal).
• Highly adaptable and capable of managing multiple priorities in a dynamic, high-growth environment.
• Bonus: Prior exposure to digital marketing (personal projects, coursework, previous internships) is a plus.