Script Writer

About the Role

PickleMonk Media is seeking a creative thinker and storyteller to transform ideas into engaging content, compelling scripts, and memorable brand communication. Responsibilities include developing ideas for personal branding reels, ad scripts, and social media campaigns that capture attention, communicate clearly, and build brand recall. This role is ideal for individuals who understand social media culture, enjoy storytelling, and can convert simple thoughts into powerful content.

Key Responsibilities

• Creative Content Development
• Develop creative content ideas for brands across industries.
• Write engaging social media copy, hooks, captions, and storytelling-led content.
• Conceptualize creative campaigns, topical content, and brand communication ideas.
• Identify relevant trends and translate them into brand-appropriate content.
• Develop content pillars and creative directions for client accounts.
• Personal Branding & Founder Scripts
• Write scripts for founders, entrepreneurs, doctors, industry experts, and other professionals.
• Develop personal branding content reflecting individual personality, expertise, and point of view.
• Create educational, thought-leadership, storytelling, opinion-led, and authority-building scripts.
• Convert complex subjects and professional expertise into simple, relatable content.
• Develop strong opening hooks, engaging narratives, and memorable endings for short-form videos.
• Creative Scriptwriting
• Write scripts for Instagram Reels, YouTube Shorts, brand films, promotional videos, and advertisements.
• Develop creative concepts and narrative treatments for video campaigns.
• Collaborate with the creative director, designers, video editors, and production team to execute ideas.
• Adapt scripts based on target audience, platform, brand voice, and campaign objective.
• Write dialogue-driven, humorous, emotional, informative, and persuasive scripts as required.
• Content Strategy & Research
• Research brands, industries, competitors, audiences, and relevant cultural conversations.
• Build monthly content plans based on brand objectives and audience interests.
• Identify content opportunities to improve engagement, reach, brand recall, and audience trust.
• Study content performance and use insights to improve future ideas and scripts.
• Creative Collaboration
• Work closely with the creative director and account management team to understand client briefs.
• Participate in brainstorming sessions and contribute original ideas.
• Coordinate with the production team during script development and shoots when required.
• Maintain consistency in quality, brand voice, deadlines, and creative output.

Requirements & Tech Stack

• Strong writing, storytelling, and conceptualisation skills.
• Ability to write natural, conversational scripts.
• Understanding of Instagram Reels, YouTube Shorts, and short-form video storytelling.
• Ability to write for different personalities, industries, audiences, and brand tones.
• Good research skills and curiosity.
• Ability to think beyond routine social media posts and bring fresh creative ideas.
• Strong command of English.
• Tamil or Tanglish writing skills are an advantage.
• A portfolio of scripts, creative campaigns, content pieces, or personal branding work.

Qualifications

• 1–3 years of experience in content writing, creative writing, scriptwriting, or social media content.
• Experience writing founder-led content, personal branding scripts, ad films, or video content is preferred.
• Freshers with exceptional writing and creative thinking skills may also apply.