MarTech & Tracking Specialist
trackfunnels
New Delhi, Delhi, India3h agovia LinkedIn
About the Role
This is a role for a MarTech & Tracking Specialist at trackfunnels.
Key Responsibilities
- Implement and optimize marketing technology tools.
- Track analytics and campaign performance.
- Ensure seamless data integration across platforms.
- Set up and manage tracking tools.
- Manage marketing automation.
- Collaborate with marketing teams.
- Ensure data accuracy and compliance with privacy regulations.
What you’ll work on
- Tracking & Measurement
- Implement and debug GTM setups (web).
- Configure GA4 events, parameters, and conversions.
- Handle cross-domain and funnel tracking.
- Diagnose discrepancies across GA4, Google Ads, and CRM.
- Integrations
- Connect tools like Google Ads, HubSpot, CRM systems.
- Pass identifiers like Client ID, UTMs, GCLID.
- Ensure data flows reflect real business journeys.
- Automation
- Build workflows using Zapier, Make, APIs.
- Reduce manual reporting and repetitive tasks.
- Documentation
- Create clear tracking documentation.
- Make systems understandable for non-technical teams.
Requirements & Tech Stack
- Hands-on experience with Google Tag Manager.
- Knowledge of GA4 (events, debugging, structure).
- Experience with CRMs like Hubspot.
- Experience with automation tools like Zapier/Make.
- Ability to debug using browser tools and network requests.
- Experience working with ad platforms (Google Ads, Meta etc).
- HTML, JavaScript, or other relevant coding languages for tracking implementation is a huge plus.
- Server-side tracking experience is a bonus.
- Consent Mode / GDPR awareness is a bonus.
- Experience with APIs and data mapping is a bonus.
Qualifications
- Fluent in both written & spoken English.
- Experience and interest in vibe-coding.
- Experience in digital marketing technologies and tools such as Google Tag Manager, Google Analytics, and CRM platforms.
- Proficiency in data analysis, campaign tracking, reporting, and familiarity with key performance indicators (KPIs).
- Understanding of privacy regulations like GDPR and CCPA regarding data collection and usage.
- Excellent problem-solving, communication, and collaboration skills.
- Ability to work in a remote and flexible environment.
- Prior experience in the MarTech industry is a strong advantage.