SkinCare Copywriter (D2C)
CAREERBLOC ~
New Delhi, Delhi, India7h agovia LinkedIn
About The Opportunity
A fast-growing D2C beauty & skincare brand building next-gen rituals for Indian skin, blending science-backed formulations with emotionally resonant storytelling. The mission is to turn skincare into self-care, powered by bold, authentic, and conversion-driven copy.
Key Responsibilities
- Write compelling, benefit-driven product copy for landing pages, email campaigns, social bios, and packaging that converts browsers into buyers.
- Develop tone-of-voice guidelines and content pillars that reflect the brand’s ethos: science, ritual, and real skin.
- Collaborate with Marketing, Design, and Product teams to align messaging with user journey, product specs, and campaign goals.
- Optimize existing copy for clarity, emotional resonance, and higher CTR/CVR using A/B test insights and analytics.
- Research and incorporate skincare terminology, ingredient benefits, and consumer pain points into copy.
- Manage content calendars, deadlines, and revisions, delivering polished, on-brand copy under tight turnaround windows.
Requirements & Tech Stack
- Copywriting
- SEO Writing
- Conversion Copy
- Skincare Ingredients
- Brand Voice Development
- A/B Testing
- Canva
- Google Analytics
- Preferred: Shopify, Meta Ads Manager, Influencer Collaboration Messaging
Qualifications
- Copywriting
- SEO Writing
- Conversion Copy
- Skincare Ingredients
- Brand Voice Development
- A/B Testing
- Canva
- Google Analytics