Media Growth Apprentice

About the Role

A Media Growth Apprentice role at Liminal, a Founders' Studio. The focus is on generating measurable coverage, traffic, and attention for early-stage founders and products.

Key Responsibilities

• Working-backwards release: Write the press release before the product exists to pressure-test it, clarify the target audience, and define the story.
• Pitching: Develop real relationships with reporters, editors, podcast bookers, and newsletter writers to secure coverage.
• Integrated Growth Channel Management: Utilize earned, owned, and paid media as a single system to drive traffic and attention.
• Platform-Native Social Media: Create engaging content for TikTok, Instagram, and LinkedIn, focusing on attention-grabbing hooks and algorithm-rewarding formats.
• Press Kits: Develop comprehensive press kits for founders, including bios, fact sheets, boilerplate, Q&A, and a narrative spine.
• Agency Management: Brief, direct, and hold PR agencies to a high standard of quality and volume.

Requirements & Tech Stack

• Platforms: TikTok, Instagram, LinkedIn
• Skills:
• Deep narrative instinct
• Editorial taste
• Platform-native understanding
• Strategic clarity
• Comfort with ambiguity
• Contrarian streak
• Ability to write fast and clean

Qualifications

• One to three years of experience in a newsroom, agency, in-house comms or growth team, or through scrappy personal projects that garnered significant attention.
• Evidence of work that has landed is prioritized over formal titles.

Unicorn Points

• Ability to translate coverage into actionable numbers and identify vanity metrics.
• Held a byline at a recognizable publication.
• Capability to build press kits and conduct founder portraits.
• Proven ability to take a cold pitch to a sustained reporter relationship without handoffs.

Apprenticeship Details

• Duration: Twelve months
• Compensation: Meaningful stipend
• Experience: Embedded in a core project alongside experienced builders, not in administrative tasks.