Content Creator (👩🏻🦱)

About the Role

URA VU is a design-led luxury consumer brand seeking two creators to manage their social media presence and be the face of their social media pages. This role is ideal for someone who understands aesthetics and luxury with good communication skills.

Key Responsibilities

• Script, shoot, and edit short-form videos (reels, carousels, stories) for Instagram, primarily using a phone.
• Write hooks and captions in a hushed, intimate brand voice, focusing on short copy with ample space, avoiding loud or salesy language.
• Track trending reel formats and adapt successful ones to the brand's identity.
• Develop multiple content pieces from a single idea, including the main video, behind-the-scenes, reactions, bloopers, story-times, and variations of hooks.
• Handle posting, scheduling, and provide a simple weekly analysis of content performance (reach, watch time, saves, shares).
• Collaborate directly with the founder to plan the content calendar and create content for the founder's social media handle.

Requirements & Tech Stack

• A demonstrable Instagram presence (personal or brand) with self-created reels, showcasing hooks, pacing, and editing.
• Willingness to be the face of the brand on social media pages and appear in content.
• Hands-on video editing experience using CapCut, Premiere Pro, DaVinci Resolve, or similar software.
• Strong scripting and copywriting skills, with an understanding of what captures attention in the initial seconds of a reel.
• A feel for luxury and emotion-led storytelling, distinct from discounts and hard-selling.
• Comfort with shooting using basic lighting, a phone, and a tripod.
• Curiosity about trends, formats, and what drives video shares.
• Good Communication Skills (English).
• Optional skills: Motion graphics, voiceover, photography, Canva, or Photoshop.

Qualifications

• Creators with 0-2 years of experience in content creation related to fashion and lifestyle.
• Must be GEN-Z.

Location & Engagement

• In-office role located in West Mambalam, Chennai. (Not remote or hybrid).
• The first 3 months will be an internship/probation period.
• The role will become permanent with a salary increase upon successful completion of the probation period.

Perks

• 5-day work week.
• Working hours: 10 AM to 7 PM.
• Monthly team outings.
• Real creative ownership, with direct publication of reels on the brand's page.
• Direct mentorship and close collaboration with the founding team.
• Casual, no-hierarchy work culture where input genuinely shapes decisions.
• Opportunity to build a strong, portfolio-worthy body of work from a real brand launch.
• Standard sick/casual leave.