Social Media Executive

About the Role

News Kothri is a media organization focused on delivering timely news and engaging content to a diverse audience across digital platforms. This is a full-time, on-site Social Media Executive role based in Delhi, India.

Key Responsibilities

• Manage and grow News Kothri’s presence across platforms such as Facebook, Instagram, X (Twitter), YouTube, and other relevant channels.
• Plan and schedule posts.
• Create and curate content.
• Monitor engagement and audience feedback.
• Optimize posts based on performance analytics.
• Collaborate with editorial and design teams to align social media content with news coverage and brand guidelines.
• Stay updated on social media trends, platform updates, and best practices.
• Support campaign execution.
• Community management.
• Basic reporting on key metrics.

Requirements & Tech Stack

• Strong understanding of major social media platforms, content formats, and best practices for audience engagement.
• Ability to create, edit, and curate compelling text, image, and short-form video content suitable for news and information channels.
• Experience using social media management and analytics tools (e.g., Meta Business Suite, Buffer, Hootsuite, native platform insights).
• Good communication skills, with the ability to collaborate with editorial, design, and video teams.
• Attention to detail.
• Time management skills.
• Ability to handle multiple campaigns or pages simultaneously.
• Basic understanding of digital marketing concepts such as reach, impressions, CTR, and audience segmentation.
• Interest in news, current affairs, and online media.

Qualifications

• Prior experience in a media or content-focused organization is an advantage.
• Relevant education in Communications, Journalism, Marketing, Media Studies, or a related field is preferred but not mandatory.