Search Engine Optimization Specialist
Parkyd Digital
Delhi, India4h agovia LinkedIn
About the Role
The Search Engine Optimization Specialist is a full-time, remote role responsible for planning and executing SEO strategies that improve organic visibility and drive qualified traffic for B2B clients.
Key Responsibilities
- Performing keyword research.
- Conducting technical and content-focused SEO audits.
- Optimizing on-page elements.
- Developing link-building initiatives aligned with client goals.
- Monitoring performance using web analytics tools.
- Preparing reports and providing actionable recommendations to enhance rankings across Google and AI-driven search platforms.
- Collaborating closely with content, PPC, and marketing operations teams.
Requirements & Tech Stack
- Experience with SEO tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz).
- Familiarity with AI-driven search environments.
Qualifications
- Strong skills in Keyword Research and On-Page SEO.
- Skills in SEO Audits to evaluate technical, content, and structural factors affecting search performance.
- Skills in Link Building to develop ethical, high-quality backlink strategies.
- Skills in Web Analytics to track performance, interpret data, and generate clear, actionable insights.
- Understanding of B2B marketing funnels, lead generation, and performance metrics.
- Ideally within SaaS or other B2B industries.
- Strong written and verbal communication skills.
- Attention to detail.
- Ability to work independently in a remote environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.