Psychology Content Creator & Community Associate

About the Role

• We are looking for someone with a background in psychology who enjoys creating content, communicating ideas, and building communities around mental health and wellness.
• You will work closely with the founding team to create engaging psychology-related content, manage our social media presence, connect with mental health professionals, and contribute to the growth of our brand and platform.
• This role is ideal for someone who understands psychology and can translate psychological concepts, research, and everyday human experiences into relatable and engaging content.

Key Responsibilities

Psychology Content Creation

• Research psychological concepts, studies, and topics related to mental health and human behaviour.
• Translate psychological knowledge into simple, relatable, and engaging content.
• Create reels, short-form videos, posts, carousels, stories, and other content formats.
• Develop content around psychology, mental health, relationships, emotional well-being, lifestyle, and personal growth.
• Participate in reels, videos, interviews, podcasts, and other on-camera content.
• Ensure psychology-related content is accurate, responsible, and accessible to a general audience.

Social Media Management

• Manage the company's presence across Instagram, LinkedIn, YouTube, and other relevant platforms.
• Plan content calendars and coordinate content creation and publishing.
• Research trends, audience interests, and emerging content formats.
• Monitor content performance and use insights to improve engagement and reach.
• Contribute ideas to strengthen the company's brand voice and online presence.

Mental Health Community Building

• Help build a community of psychologists, counsellors, therapists, and other mental health professionals.
• Identify relevant professionals and initiate conversations through LinkedIn, email, WhatsApp, and other channels.
• Build relationships with professionals and understand their needs and challenges.
• Introduce professionals to our platform and communicate its value.
• Support onboarding and help professionals establish their profiles and digital presence on the platform.

Marketing, Outreach and Events

• Support marketing campaigns focused on brand awareness, engagement, and platform growth.
• Coordinate workshops, webinars, podcasts, college events, and mental health initiatives.
• Collaborate with psychologists, speakers, creators, colleges, and potential partners.
• Identify opportunities for collaborations, partnerships, and community engagement.
• Take ownership of initiatives from planning to execution and follow-up.

Requirements & Tech Stack

• Bachelor's or Master's degree in Psychology.
• Strong interest in psychology, mental health, human behaviour, and wellness.
• Ability to research psychological topics and communicate them clearly.
• Strong writing, storytelling, and communication skills.
• Comfortable appearing on camera for reels, videos, podcasts, and interviews.
• Familiarity with Instagram, LinkedIn, YouTube, and social media content formats.
• Willingness to engage with mental health professionals and conduct outreach.
• Creative, proactive, and comfortable working in a startup environment.
• Ability to work independently, experiment with ideas, and take ownership.
• Prior experience in content creation, social media, or community building is an advantage but not mandatory.