Marketing Internship

About the Role

• Role: Marketing Internship
• Company: New York Life Investment Management (NYLIM)
• Location: New York City (NY) and Jersey City (NJ)
• Program Duration: 10 weeks
• Start Date: June 2027
• Pay: $27 / hour

Role Overview

The New York Life Investments Marketing Summer Internship Program is an opportunity for rising juniors and seniors interested in marketing, branding, digital strategy, communications, and financial services. Interns will join the NYLIM Marketing Organization and support one of the following teams:

• Product Marketing
• Institutional Marketing
• Web Marketing

Throughout the summer, interns will participate in business overviews, networking opportunities, leadership presentations, training sessions, and collaborative intern programming.

Key Responsibilities

• Product Marketing:
• Develop and refresh marketing materials (brochures, presentations, videos, webcasts, flyers, blogs, emails, digital assets).
• Support marketing campaigns for various product structures (mutual funds, ETFs, interval funds) across equities, fixed income, municipal bonds, multi-asset, and alternatives.
• Partner with marketing colleagues, brand, digital, and marketing operations, and Compliance and Business Intelligence teams to execute campaigns.
• Support strategic marketing initiatives and special projects.
• Institutional Marketing:
• Support integrated marketing campaigns targeting institutional investors.
• Assist with website updates and social media promotion.
• Upload thought leadership, webinars, and multimedia content to distribution platforms.
• Coordinate webinars, seminars, and educational events.
• Track campaign performance metrics and prepare reporting.
• Conduct competitive research for messaging and positioning.
• Web Marketing:
• Assist in creating digital experiences for marketing campaigns targeting financial advisor, institutional, and retail audiences.
• Ensure web experiences align with business goals and brand strategy.
• Gain content management experience, including website updates, quality assurance (QA), and best practices for search engine optimization (SEO), LLM optimization, and accessibility.
• Assist with the publication, distribution, and promotion of market insights across digital channels.
• Participate in UX and content design sessions.
• Conduct research to evaluate digital experiences against competitors.
• Provide insights to improve current web experiences and inform future efforts.
• Monitor and report on campaign performance using key metrics.
• Analyze results to identify trends and areas for improvement.

What You'll Learn

• Digital marketing strategies in financial services.
• The role of digital platforms and data in campaign success.
• Analyzing performance and translating insights into action.
• Product marketing within the asset management industry.
• Brand strategy and creative development.
• Digital marketing, website management, SEO, and UX.
• Marketing technology platforms and sales enablement tools.
• Cross-functional collaboration with Compliance, Product, Distribution, Sales, and Investment teams.

Requirements & Tech Stack

• Experience with Microsoft Office (PowerPoint, Excel, Word).
• Familiarity with digital marketing platforms or design tools is a plus.
• Comfort working with digital tools and platforms.

Qualifications

• Currently pursuing a bachelor's degree at an accredited four-year college or university.
• Anticipated graduation between December 2027 and June 2029.
• Preferred majors: Marketing, Communications, Business, Finance, Digital Media, Advertising, Journalism, Public Relations, Economics, Data Analytics, or related fields.
• Eligible to work in the United States without current or future sponsorship.
• Strong written and verbal communication skills.
• Excellent organizational and project management abilities.
• Creativity with strong attention to detail.
• Analytical thinking and problem-solving skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Interest in marketing, branding, communications, digital strategy, business, or financial services.
• Previous internship experience, leadership in campus organizations, or marketing-related coursework is preferred but not required.

Program Experience

• Professional development workshops.
• Networking opportunities with senior leaders.
• Mentorship from experienced marketing professionals.
• Collaborative intern projects.
• Exposure to multiple marketing disciplines.
• Social and volunteer events.
• Opportunities to build lasting professional relationships.