Influencer Marketing Intern

About MatchdMedia

MatchdMedia is an influencer marketing and digital branding agency, founded in 2024, that helps brands grow through authentic creator partnerships. The agency designs and manages end-to-end campaigns, from identifying and onboarding creators to coordinating influencer and meme marketing initiatives. MatchdMedia also builds brand ambassador programs and oversees UGC (user-generated content) to strengthen brand presence and engagement. Campaigns are run across major platforms including Instagram, YouTube, LinkedIn, and X, with a strong focus on performance tracking and measurable results. Team members collaborate closely with creators and clients to deliver data-informed, creative solutions in a fast-paced digital environment.

About the Role

The Influencer Marketing Intern role is a full-time, hybrid position based in Lucknow, with some flexibility for work-from-home.

Key Responsibilities

• Assist in identifying and researching relevant influencers and creators across multiple social platforms.
• Compile lists and maintain an organized database of influencers.
• Support outreach and communication with creators.
• Draft campaign briefs.
• Coordinate deliverables.
• Help track content performance and campaign metrics.
• Monitor social trends, memes, and UGC opportunities.
• Contribute creative ideas for campaigns.
• Prepare basic reports and presentations for internal and client use.
• Collaborate with the marketing and account teams.
• Participate in meetings and document action items.
• Ensure smooth execution of ongoing influencer and branding initiatives.

Requirements & Tech Stack

• Skills in social media research and influencer discovery, including the ability to evaluate creator relevance, engagement, and audience fit.
• Skills in written communication and content drafting, such as writing outreach messages, campaign briefs, and basic social copy.
• Skills in digital marketing fundamentals, including understanding social media platforms, content formats, and basic campaign performance indicators.
• Skills in organization and project coordination, including maintaining databases, tracking deadlines, and documenting campaign details.
• Skills in data handling and analysis at a basic level, including using spreadsheets, tracking metrics, and preparing simple performance summaries.
• Strong interpersonal skills, professionalism in creator and client communication.
• Ability to work both independently and in a team setting.
• Interest in influencer culture, memes, UGC, and emerging digital trends is highly beneficial.
• Proficiency in English.
• Comfort working in a fast-paced environment.

Qualifications

• Pursuing or recently completed a degree in marketing, communications, media, or a related field is preferred.