Social Media Management Intern

Key Responsibilities

• Brainstorm fresh and relevant content ideas for different brands.
• Contribute to monthly social media strategies and content plans.
• Generate engaging content formats such as Reels, carousels, memes, stories, and campaign concepts.
• Suggest content ideas based on audience behavior, brand goals, and platform trends.
• Transform brand information into engaging, audience-centric content.
• Research competitors, industries, audience behavior, and content formats.
• Track social media trends, trending audio, memes, hooks, and online conversations.
• Identify content opportunities relevant to each brand.
• Study high-performing content and analyze its success factors.
• Research seasonal moments, cultural conversations, and campaign opportunities.
• Assist in creating monthly content calendars and campaign plans.
• Write and refine content briefs for designers and video editors.
• Coordinate content requirements and ensure briefs are clear and complete.
• Schedule and publish content across social media platforms.
• Review captions, creatives, audio, tags, and posting details before publishing.
• Analyze account insights and content performance.
• Identify patterns in reach, engagement, views, saves, shares, and audience response.
• Recommend content formats and topics to repeat, improve, or discontinue based on performance data.
• Track content timelines, pending requirements, and posting schedules.
• Proactively follow up on tasks.
• Promptly flag delays, content gaps, or account concerns.
• Take ownership of assigned tasks and ensure accurate completion.
• Participate in discussions with ideas, observations, and potential solutions.

Qualifications

• Spend significant time on Instagram and can justify it as research.
• Have numerous content ideas and are confident sharing them.
• Understand the difference between a trend and one that genuinely aligns with a brand.
• Curious about why content performs well.
• Ability to conduct independent research and present findings clearly.
• Organized and comfortable managing multiple tasks.
• Receive feedback positively and implement it effectively.
• Ability to work independently without constant reminders.
• Strong written and verbal communication skills.
• Willingness to learn, experiment, and continuously improve.
• Basic understanding of Instagram, Facebook, LinkedIn, and short-form content.
• Strong content research and ideation skills.
• Basic copywriting and caption-writing skills.
• Understanding of Reels, hooks, trends, and social media content formats.
• Familiarity with Canva and social media scheduling tools is an added advantage.
• Basic understanding of social media insights and analytics is an added advantage.