Business Development Representative

About SugarAI

SugarAI is redefining CRM for the age of AI, focusing on turning fragmented customer and revenue signals into clear, prioritized action. We build intelligent, intuitive solutions that work within the flow of how teams sell and serve, solving complex, real-world challenges. Our global team is united by a shared commitment to impact, ownership, and continuous growth, fostering an environment where thoughtful ideas move quickly and flexibility supports great work.

About the Role

This posting is for future hires. SugarAI is looking for a talented, energetic, and driven individual to join our team as a Business Development Representative (BDR) in Denver. Supporting the North America sales team, you will play a pivotal role in driving outbound prospecting efforts. In this role, you will leverage account intelligence, buyer insights, and multi-channel engagement to identify, connect with, and create opportunities within strategically prioritized accounts. You will proactively engage key buyers through phone, email, video messaging, social selling, and other modern prospecting techniques to generate meaningful conversations and accelerate pipeline growth. Success requires a consultative mindset, strong business acumen, and the ability to personalize outreach based on industry challenges, business initiatives, and customer needs. You will build relationships with decision-makers, uncover pain points and buying signals, and position SugarAI's value proposition to create qualified opportunities for the sales team.

This role requires on-site 4 days a week for close collaboration with the team and management.

Key Responsibilities

• Proactively identify and engage with potential clients in the North America market through outbound telemarketing, email campaigns, social media outreach, and video prospecting.
• Build and maintain relationships with key prospects, understanding their needs, and effectively conveying how our solutions can benefit them.
• Own and manage your outbound sales pipeline (from sourcing new leads, maintaining accurate records of touchpoints and statuses in the CRM, ensuring timely follow-up, to qualified hand-off).
• Meet and exceed monthly and quarterly outbound prospecting and lead generation targets.
• Continuously research and analyze the market to identify trends, opportunities, and potential clients.
• Successfully manage and overcome prospect objections.
• Stay current on the SugarCRM products and solutions.
• Actively look for opportunities to improve, optimize lead management.
• Record information and maintain detailed and accurate records in the CRM system.

Requirements & Tech Stack

• Previous experience with outbound prospecting.
• Strong proficiency in using email, social media platforms (LinkedIn, Twitter, etc.), and video prospecting to engage with key prospects.
• Strong written and verbal communication skills.
• Professional, determined, and results-oriented.
• Positive attitude, team-oriented, and a self-starter.
• A hunger for a career in sales and a desire to learn and grow within a dynamic sales environment.
• Ability to accurately determine lead qualifications based upon established criteria.
• Comfortable learning key software applications.
• Demonstrate a strong sense of accountability and goal achievement. Thrive in a metric-driven environment, consistently track progress, and take initiative to course-correct when needed to meet or exceed performance expectations.
• Previous experience using SalesLoft (or similar sales cadence tools), LinkedIn Sales Navigator and/or ZoomInfo is a plus.

Qualifications

• 1-2 years of experience with value-based selling is highly preferred.