Account Manager

TEGNA

Tysons Corner, VAFresher1d agovia LinkedIn

About the Role

The Account Manager supports Account Executives’ sales efforts by taking ownership of fulfillment, enabling AEs to focus on client-facing activities, opportunity creation, and revenue closing. The role involves managing day-to-day account responsibilities for proper solution implementation and influencing/driving sales through superior customer service and support across Broadcast Television and Digital. The aim is to retain clients and grow business. This job reports to the Sales Manager.

Key Responsibilities

  • Provide support to assigned Account Executives on post-sale activities, including campaign implementation, maintenance, and review.
  • Daily interaction with existing advertising agencies and direct clients, including maintenance of client schedules on television and digital, and implementation of special projects and promotions.
  • Work in tandem with Account Executives, Marketing Director, Research Director, and Creative Services to support client needs.
  • Attend sales meetings and sales trainings to gain sales, product, and process information, and stay updated on company products and services to articulate to clients.
  • Partner with designated Account Executives in identifying new/incremental revenue based on campaign results.
  • Assist designated Account Executives with maintenance of contracts, generating avails, traffic, make-goods, collection, and overall customer service.
  • Regular tracking of clients’ audience delivery using ratings, impressions, client KPIs, and campaign fulfillment.
  • Coordinate with the team to set up new customer accounts, contracts, order entry, and revisions.

Requirements & Tech Stack

  • 0-1 years of account management in a professional, fast-paced media sales environment.
  • Track record of successfully retaining and growing clients.
  • Knowledge of marketing solutions including broadcasting and digital advertising is preferred.
  • Knowledge of Google Analytics and advertising solutions is highly desirable.
  • Prior experience using CRM systems and MS Office suite.
  • Ability to make decisions and solve problems independently to support customer needs.
  • Self-motivation and willingness to work as a team player are essential attributes.
  • Demonstrate ability to be creative, flexible, and able to adapt to change with evolving priorities.
  • Detail oriented with ability to handle and prioritize multiple tasks to meet deadlines.
  • Strong written and verbal communication skills, as well as strong organization and time management skills.

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