Brand Strategist
My Wall
About the Role
MyWall is a creator-first platform designed to turn passion into limitless opportunities. The company empowers influencers and creators to convert their content into tangible rewards, including perks, income streams, and long-term growth. For brands, MyWall enables data-driven, impactful collaborations through detailed analytics and trackable campaigns that deliver measurable results over time. By connecting creators and brands in a seamless ecosystem, MyWall helps transform audiences into engaged communities and everyday places into thriving destinations. Team members join a fast-growing movement that values creativity, collaboration, and innovation in the digital economy.
The Brand Strategist at MyWall is a full-time, on-site role based in Gurugram.
Key Responsibilities
- Develop and refine brand strategies that strengthen MyWall’s presence among creators, influencers, and partner brands.
- Conduct market and audience research.
- Define brand positioning and messaging.
- Collaborate with marketing, product, and design teams to ensure brand consistency across all touchpoints.
- Create and manage brand guidelines.
- Support campaign planning.
- Evaluate brand performance using qualitative and quantitative insights.
- Present strategic recommendations to stakeholders.
- Help shape the long-term brand vision in a fast-paced, creator-focused environment.
Qualifications
- Strong expertise in brand-focused disciplines, including Brand Strategy, Branding, Brand Development, and Brand Management.
- Excellent Communication skills, with the ability to articulate complex ideas clearly to both internal teams and external partners.
- Experience in digital or influencer marketing, social media ecosystems, or creator economy platforms is highly beneficial.
- Ability to analyze market trends and audience insights, and translate findings into actionable brand initiatives.
- Proven track record in cross-functional collaboration with marketing, product, and design teams.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Strong organizational skills, attention to detail, and comfort working in a dynamic, growth-oriented environment.