Website & SEO Specialist

About the Role

TP-Link Systems Inc. is seeking a Website & SEO Specialist to join its team. This role will focus on driving growth, optimization, and performance of the corporate website, reporting directly to the Website Manager. The specialist will improve website user experience, content quality, and organic search visibility, including emerging AI-powered search channels.

Key Responsibilities

• Assist in improving website architecture, navigation, page layouts, and user journeys to enhance usability and engagement.
• Perform regular website audits to ensure content quality, functionality, and consistency.
• Monitor website performance metrics (traffic, engagement, conversion, user behavior) to identify optimization opportunities.
• Develop actionable recommendations based on data insights and measure the impact of optimization initiatives.
• Support efforts to improve organic visibility across traditional search engines and emerging AI-powered search experiences.
• Conduct keyword research, competitor analysis, and content opportunity assessments using tools such as SEMrush or Ahrefs.
• Optimize website content and on-page elements following SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) best practices.
• Support Reddit-focused SEO and AEO initiatives in collaboration with an external agency, ensuring brand visibility and accurate representation across Reddit search and AI-driven answer results.
• Monitor Reddit conversations and community trends relevant to the brand, and provide input for content and search optimization strategies.
• Support the operation, maintenance, and optimization of the corporate website, including content publishing and updates through the Content Management System (CMS).

Requirements & Tech Stack

• Bachelor’s degree in Marketing, Communications, Business, Information Technology, or a related field.
• Strong understanding of SEO fundamentals, including keyword research, on-page optimization, and content optimization.
• Hands-on experience with Google Analytics 4 (GA4), Google Search Console (GSC), and SEO platforms such as SEMrush or Ahrefs.
• Strong analytical, organizational, project management, and problem-solving skills with excellent attention to detail.
• Self-motivated, proactive, and comfortable managing multiple priorities in a fast-paced environment.
• Understanding of AI-powered search trends and emerging search optimization practices (AEO/GEO) is a plus.
• Familiarity with Reddit’s platform dynamics and community culture, with insight into content performance and surfacing in Reddit search and AI-powered answer engines is a plus.

Benefits

• Salary range: $80,000 - $90,000
• Free snacks and drinks
• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Bi-annual reviews, and annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events