Paid Media Intern

About the Role

David Yurman Summer 2027 Internship

Title: Paid Media Intern

Key Responsibilities

• Own weekly reporting across media platforms, analyzing campaign and creative performance to extract data-driven insights and provide actionable optimization recommendations.
• Partner cross-functionally with Brand Marketing, Creative, and media agency teams to align paid media strategy, campaign messaging, and creative assets with broader marketing initiatives and business objectives.
• Monitor paid social ad comments and consumer sentiment, identifying recurring themes, product feedback, and engagement trends to inform future optimizations and creative strategy.
• Conduct competitive analysis of paid media activations across luxury and jewelry brands, identifying emerging platform trends, creative formats, and opportunities to inform future media strategy.
• Collaborate with media agency and Creative teams to submit CRFs (Creative Request Forms), develop creative mapping and specification sheets, and manage asset handoffs to ensure seamless campaign launches.
• Lead billing process, ensuring invoice accuracy and compliance with approved budgets and financial guidelines.
• Capture key takeaways from internal and external meetings, coordinate follow-ups, and track action items to support timely execution of key projects.
• Develop mock full-funnel media plan for large-scale campaign launch as part of Capstone project, identifying key channels and strategic tactics to achieve media KPIs.

Requirements & Tech Stack

• Proficient in Microsoft tools (Word, PowerPoint, Excel)
• Proficient in Google Analytics
• Proficient in Meta Ads Manager
• Proficient in TikTok Ads Manager

Qualifications

• Excellent communication and collaboration abilities
• Proactive, eager to learn, and collaborative individuals
• Excellent written and verbal communication skills

Education

• Must be currently enrolled in undergraduate studies in a related field (Marketing, Economics, Communications, Social Media)
• Minimum 3.0 overall GPA

Program Details

• Location: New York, NY (hybrid)
• Program Dates: June 7 – August 6, 2027
• Compensation: Approximately $25/hour
• Includes weekly learning, social & networking events