Digital Marketing Specialist

Adnexa.ai

About the Role

This is a full-time, on-site Digital Marketing Specialist role based in Hyderabad.

Key Responsibilities

• Plan, execute, and optimize digital campaigns across channels such as search, social media, display, and other performance marketing platforms.
• Manage day-to-day campaign setup, monitoring, and optimization.
• Analyze web and campaign performance data.
• Prepare regular performance reports with actionable insights.
• Collaborate with internal teams on creative, audience targeting, and messaging.
• Align campaigns with client growth objectives and Adnexa.ai’s data-driven framework.
• Stay current with digital marketing trends, tools, and best practices.
• Support testing and experimentation to improve ROI, CPA, and overall campaign efficiency.

Qualifications

• Strong skills in Social Media Marketing and Online Marketing for campaign execution and audience engagement.
• Core Digital Marketing skills, including performance marketing, search and display advertising, and campaign optimization.
• Web Analytics skills, with experience using tools such as Google Analytics or similar platforms to interpret data and improve performance.
• Effective Communication skills for collaborating with cross-functional teams and presenting insights to stakeholders.
• Experience with marketing automation, ad platforms (e.g., Google Ads, Meta Ads), and A/B testing is beneficial.
• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field is preferred.
• Prior experience in a digital agency or performance marketing environment and familiarity with AI-driven or programmatic advertising tools is an advantage.