Digital Marketing Specialist

About the Role

This is a full-time, on-site role for a Digital Marketing Specialist based in Hyderabad. The specialist will plan, execute, and optimize digital campaigns across channels such as social media, search, email, and online advertising to increase brand awareness and generate qualified leads.

Key Responsibilities

• Plan, execute, and optimize digital campaigns across social media, search, email, and online advertising.
• Increase brand awareness and generate qualified leads.
• Manage social media accounts.
• Create and schedule content.
• Monitor campaign performance.
• Use web analytics tools to track and report on key metrics.
• Collaborate with sales and technical teams to align messaging, refine targeting, and support product and service launches.
• Stay up to date with digital marketing trends and recommend new strategies and tools to enhance overall marketing effectiveness.

Requirements & Tech Stack

• Strong skills in Digital Marketing and Online Marketing.
• Experience planning and executing multi-channel campaigns.
• Proficiency in Social Media Marketing, including content creation, community management, and platform-specific optimization.
• Ability to use Web Analytics tools (e.g., Google Analytics or similar) to interpret data, generate reports, and optimize campaigns.
• Excellent Communication skills.
• Strong organizational skills, attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience with SEO/SEM, marketing automation tools, and CRM platforms is highly beneficial.
• Prior experience in B2B technology or IT services marketing is an advantage.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent practical experience.