Product Manager Intern (Content and Service Ads)

About the Role

TikTok Search Ads is committed to making every search more valuable by delivering user content that matches user needs, maximizing the effectiveness of client advertising campaigns, and improving TikTok's monetization efficiency. As a team member, you will leverage qualitative/quantitative research to collect user feedback, develop a deep understanding and empathy for clients, and collaborate cross-functionally with design, product, and marketing teams to meet business needs.

Key Responsibilities

• Own search ads metrics analysis, lead advertiser performance deep-dives by vertical, and translate insights into product strategy and iteration.
• Diagnose delivery-funnel pain points and drive optimization of recall, ranking, and bidding models; apply LLM/AI to query understanding, intent matching, and creative generation, with clear evaluation standards.
• Define product plans, priorities, and roadmaps against business goals; align partner teams and ensure delivery, identifying where new AI capabilities can significantly improve advertiser efficiency.
• Support Go-To-Market (GTM) through data analysis, user feedback, and requirement collection.
• Drive execution with cross-regional R&D, design, data science, operations, and sales teams; own data monitoring, weekly reports, and core dashboards, leveraging AI tooling to scale analysis.

Requirements & Tech Stack

• Currently pursuing an MBA Degree.
• Proficient in leveraging AI tools for data analysis and workflow efficiency, with a solid understanding of the underlying logic of model optimization.
• Ability to understand clients' measurement metrics and budget allocation logics, and extract requirements from the clients' perspective.
• Proven ability to think logically and strategically, with experience in product planning and design that aligns with overarching business goals.
• Proficiency in Chinese and English is required for collaboration with global partners, including Engineering teams based in Mandarin-speaking regions. This includes leading and participating in meetings conducted in Chinese, as well as corresponding via chat or email.
• Able to intern for 3 months or longer; candidates available to work 5 days a week are preferred.
• Must be able to commit to a 12-week full-time work period during Summer 2027.

Qualifications

• Previous Product Management experience in Ads, Search, Recommendation, AI or LLM domain (Preferred).
• Previous Product Management experience in Traffic Strategy, Ad Delivery or Ad Format product (Preferred).