Pre-sales Associate

About the Role

As a Pre-Sales Associate, you are the first human voice a parent hears from Codingal. You will call parents who have shown interest in coding for their child, understand what they are really looking for, and help them see the value of a free trial class. This is a fast-paced, target-driven role with a lot of conversations every day.

Key Responsibilities

• Make outbound calls to prospective and existing Codingal parents to generate and qualify leads for coding classes.
• Run a customer needs assessment (CNA) on every lead to understand the child’s age, interests, school workload, and the parent’s goals before recommending anything.
• Book and confirm free trial classes, and follow up with reminder calls so parents actually show up.
• Prime and nurture leads across channels – calls, WhatsApp, email, and SMS – so no interested parent goes cold.
• Hand over qualified, well-documented leads to the Business Development team with clear context on what the parent wants.
• Maintain accurate, up-to-date records in LeadSquared CRM and telecalling tools.
• Own your daily and monthly numbers – calls made, connects, CNAs completed, trials booked, and trial attendance.
• Track your own performance metrics, spot what is working, and share it with the team.

Requirements & Tech Stack

• Experience in pre-sales, telecalling, inside sales, or customer support.
• Clear, confident, and warm communication in English and Hindi (spoken and written).
• Additional regional languages are a big plus.
• Genuine empathy and the ability to listen to parent concerns.
• Ability to ask sharp questions and qualify a need, rather than reading from a script.
• Comfort with numbers and targets.
• Resilience in a high-performance environment.
• Strong multitasking and follow-through capabilities, handling 40+ conversations a day.
• A learning mindset; ability to understand the product well within the first few days.
• Flexibility on working hours, with some shifts including evenings or weekends.
• Familiarity with LeadSquared CRM and telecalling tools.

Qualifications

• A graduate degree in any discipline.
• 0–2 years of experience. Freshers with strong communication are welcome.

Where this role can take you

• Pre-Sales Associate → Business Development Associate → Senior BDA / Relationship Manager → Team Lead. Movement is based purely on performance.

Compensation and Location

• Annual compensation: ₹3,60,000 – ₹4,20,000 per year (fixed base + variable performance incentive).
• Location: HSR Layout Sector 7, Bengaluru. This is an onsite role.