Product Marketing Engineer

About the Role

The Intel Performance Marketing Lab team (PML) is seeking a self-driven, high-energy Product Marketing Engineer (PME). As a PME, you will shape the strategy and success of Intel client products by connecting market needs, engineering innovation, and performance data. You will influence product adoption, sales performance, and customer satisfaction, ensuring Intel products meet evolving global market needs. PMEs have significant influence over product decisions and cross-functional execution. Success requires deep knowledge of the product, market, and customers, along with the ability to influence stakeholders, simplify complex problems, and drive measurable business impact. The PME should become the go-to person for lab execution and technical marketing plans, with strong analytical, written, and presentation skills.

Business Group

The Client Computing Group (CCG) Marketing team at Intel Corporation designs and delivers innovative technology solutions that redefine computing possibilities. This team empowers customers and partners by driving product marketing strategies that connect their needs with Intel's cutting-edge products, enabling growth and optimizing user experiences. CCG plays a crucial role in advancing Intel's mission of revolutionizing technology.

Key Responsibilities

• Conduct market research and competitive analysis to evaluate product features, performance metrics, and end-user benefits.
• Create technical marketing materials, specification documents, data reports, and technical narratives.
• Collaborate with engineering, sales, and marketing teams to align technical marketing plans with customer and market needs.
• Lead product launch efforts and provide post-launch support to ensure seamless adoption and satisfaction.

Requirements & Tech Stack

• Excel
• PowerPoint

Qualifications

• Minimum Qualifications:
• Bachelor's degree in a relevant field with 0 - 1 years of hands-on experience in product marketing, competitive analysis, or technical marketing, with demonstrated skills gained through internships, academic projects, coursework, or hands-on training.
• OR Master's degree in a relevant field with no prior professional experience.
• Working knowledge of marketing principles, including competitive analysis and product positioning.
• Proficiency in marketing and analysis tools such as Excel, PowerPoint, or equivalent applications.
• Preferred Qualifications:
• Bachelor's or Master's degree in CS, EE, or related field.
• Strong communication and collaboration skills to effectively convey technical concepts to diverse audiences.
• Demonstrated ability to manage multiple priorities and drive cross-team execution to deliver results in a fast-paced environment.
• Passion for learning and growth, with a proactive approach to solving challenges.

Job Type: College Grad

Shift: Shift 1 (United States of America)

Primary Location: US, California, Folsom

Additional Locations: US, California, Santa Clara

Work Model: On-site presence required