Field Marketing and Engagement Intern

About the Role

The Field Marketing and Engagement Intern is a paid internship position that supports the successful Brand Activation and the execution of the field marketing roadmap at their designated account.

Key Responsibilities

• Brand Activation
• Partners with Field and Center Marketing partners to activate interactive marketing and promotional activities and sales campaigns within a budget.
• Works with on-site management team to develop effective unique marketing campaigns and communications that meet critical campus community needs.
• Coordinates execution and interaction of social media strategy, designed to engage and inform target audiences.
• May create physical and digital marketing materials aligned to brand specifications to promote engagement on campus and on social media platforms.
• Uses insights from industry trends and feedback data to influence decisions that will drive targeted outcomes.
• Guest, Client, Community Engagement Support
• Act as a student liaison to various departments and organizations on campus and assists with Dining Committee meetings or regular feedback events to obtain guest insights.
• Contributes to the planning and execution of the account's participation in campus and community events to promote awareness of dining programs, increase auxiliary sales and strengthen brand perception.
• Elevates all client/account risks to Manager and supports mitigation strategies.
• Supports site leader with team member engagement activities that mirror guest engagement to close gaps.

Requirements & Tech Stack

• Current university student pursuing a degree in Marketing, Advertising, Communications, Business Management, Hospitality Management, or related field.
• Excellent written and verbal communication skills, with a strong attention to detail and ability to learn and apply new information.
• Ability to manage and prioritize multiple projects in a fast-paced environment.
• Experience utilizing social media sites including Facebook, Twitter, and Instagram.
• Fluent in Microsoft Office Suite and technologically savvy.
• Confident with an outgoing, upbeat, friendly personality.
• A demonstrated team player.

Start Date & Hours

• This role is during the school semester.
• 10-20 hours per week, as agreed upon with supervisor, carried out over a minimum of two days per week.
• Schedule is flexible to accommodate class schedules and other on-campus commitments.